More than 6,000 runners registered in last year’s inaugural Gatorade Run, which featured aid stations with pre-race hydration drinks, post-run hydration test area, and a warm-up area. Gatorade brand ambassadors Jeron Teng, Jaja Santiago, Chris Banchero, Jett Manuel, and Ara Galang were among those who showed up to support the runners.
On its second year, Gatorade Run will again hit the road promising more exciting pre-run and post-run hydrations. “Gatorade is a global leader in sports performance and we’ll definitely bring that expertise to the run. Learning the benefits of proper hydration is crucial for runners and we look forward to reinforcing that message through the Gatorade Run. We’re excited to show runners how whether in sports hydration or a unique consumer experience, NOTHING BEATS GATORADE,” says Pepsico marketing manager for hydration Tony Atayde. Gatorade sports drink fuels runners especially during the one-kilometer of extra running to let them finish strong.
In partnership with Runrio, Gatorade Run 2016 will be held on 27 Nov. 2016 at the SM Mall of Asia in Pasay City with two race distances: 11K and 22K. Log on to Runrio to register and for updates.
Endurance Weekend 2016 is an annual mountain bike or MTB race with 24-hour, 12-hour, and 6-hour race categories happening on 8-9 Oct. 2016, Saturday and Sunday at the Pacific Rim, Filinvest City in Alabang.
Race Categories, Registration Fees, and Team Composition
Male and Female Elite (Solo) – 24-hour (P 2,500) | 12-hour (P 2,000) | 6-hour (P 1,500)
All Male Team: 24-hour (P 6,500) | 12-hour (P 3,500) Mixed Team: 24-hour (P 6,500) | 12-hour (P 3,500)
24-hour –All Male and Mixed (Teams of 3)
12-hour –All Male and Mixed (Teams of 2)
Age Group (Male Solo Category ONLY)
12-hour category – 29 and below | 30-49 | 50 and above
6-hour category – 29 and below | 30-39 | 40-49 | 50 and above
Gun Start Times
24 hours: October 8, Saturday – 12 Noon
12 hours: October 8, Saturday – 5 PM
6 hours: October 9, Sunday – 6 AM
Course Description, Transition Zone, and Control Point
It is a 6.2-kilometer loop course consisting of single track and asphalt roads marked by the use of directional signs such as arrows, buntings, and traffic cones. There are sections throughout the course where there are no markings and no decision points either–so just keep riding. At the end of each lap, the course passes through Transition Zone (TZ).
TZ is the only area where you can exit the race course. This is also where teams swap riders and hand over the band. Spectators are not permitted at the TZ. To make the race easier for everyone, here are some simple rules to remember: a) Walk, walk, walk … there is no riding at the TZ; b) Call out your number to the timing crew to record your lap; c) Help your teammate with the transition; and, d) after you have completed the transition, VERY promptly clear the area and move outside the TZ to catch your breath, have a chat or warm down.
There will be at least one control point on the course, which will be manned for 24 hours, with radio contact with the Race Head Quarters, and where race numbers will be checked. Each rider is given an individual race number and said number must be attached to the seatpost of the bike. In order for your lap to be timed and counted, please ensure that your race number is visible. Do not deface or trim the race number. Call out your race number to the control point team. Additional spot checkpoints may be positioned at random locations.
Minimum Number of Laps
All teams or individuals must complete the minimum number of laps to be counted as a finisher.
SOLO: 24 hours: 24 laps | 12 hours: 12 laps | 6 hours: 6 laps
TEAM: 24 hours for teams of three: 8 laps/member | 12 hours for teams of two: 6 laps/member
Unit 114 Commercenter Building
Filinvest Avenue, Filinvest City, Alabang
•The Brick Multisport Store
McKinley Hill, Taguig, 1634 Metro Manila
Shell Gas Station
Alabang Zapote-Road, Muntinlupa
•Paulina’s Cycle Center
Blue Bay Walk, Pres. Diosdado Macapagal Avenue, Pasay City
Suite 104, Greenworld Plaza, President Avenue, BF Homes, Parañaque
•Storck Store Manila
United Street, Mandaluyong, Metro Manila
•John Wilkie Bike Shop
J. P. Rizal Street, Barangay Concepcion I, Marikina City, Metro Manila
•Velocipede Bike Shop
Building B Royal Place Mall, Beirut Street, Don Antonio, Quezon City, 1100
7 September 2016—Today marks one month since Cobra IRONMAN (IM) 70.3 in Cebu, and the event is still fresh in my mind. I tried to write about it these last few weeks and even promised myself to finish it ASAP, but being creative can also be difficult and challenging at times.
My recent stint in triathlon (tri), to other tri friends, came as a bit of a surprise. I was surprised myself. My initiation to open-water racing happened in 2009 during an aquathlon 400m swim-7K run-400m swim event in Corregidor. Fast forward seven years in June 2016, and I just completed my first sprint tri—the inaugural S2 Sprint Triathlon 750m open water swim-20K bike-5K run, a side event of Regent 5150 Triathlon in Subic Bay, Zambales. It was to just experience transition, open water swimming again, and have a good time. Never expected it would end up as a podium finish ranking third in my age group. Big thanks to my Endure Multisport teammates Raffy, Clark, and Dido including TriTaft member and good friend Jerome for encouraging me to register for a sprint tri. Their valiant efforts egged me to go out and try it to familiarize myself especially at transition points where change from one discipline to another is crucial for tri success.
What Triggered My Getting Into Tri?
Here are my reasons. First, I only wished for a simple folding bike to use around town for errands, city touring or perhaps commuting or appointments. However, my friend Maui offered her road bike for sale. It was delivered at my doorstep on a Chinese New Year so my friend Maui named “my” bike Lucky, nicknamed Luke. My first road racing happened during the Alaska Cycling Philippines. Having my own road bike, finally, made me want to try a tri race. Second, this tri was long overdue. Obviously, the love for running took precedence over biking or tri these past years. I just picked up where I left off then. I have joined multisport events from 2009 until 2014, mostly aquathlon or SwimRun events where, luckily, I also had some podium finishes. Third, the advert about the upcoming Asia Pacific Championship really sparked my interest. IM 70.3 posed a new challenge for the serious recreational athlete in me.
Last year, I have asked myself many times, “When are you going to do it?” And my answer was, “It’s now or never.” The NOW was signing up for Cobra Energy Drink IRONMAN 70.3 Asia-Pacific Championship Philippines Presented by Ford tri event in October 2015.
How Did I Prepare for IM 70.3?
The first thing I did was unlearning what I have learned years before, and relearn a new stroke to improve my swimming technique. It was a struggle at first, but over time it made the swim seemed effortless, while at the same time enjoyable. Meanwhile, a teammate shared the training program he used during his IM 70.3 preparations. Another experienced athlete shared her expertise and proposed another training plan to compliment what I had. After comparing both, I decided to tweak the two programs based on my current level of fitness.
I have also included extra activities and workouts—more swimming time, completing essential bike accessories, joining races tailored fit to endurance training such as The North Face 100K Trail Run, Salomon X-Trail Pilipinas, some half marathon races, attending a cycling class, and learning the ropes of biking from identifying parts, bike handling, road safety, gear shifting, using bike shoes and cleats to having a bike fit prior to start of an Eighteen-week Plan for my IM 70.3 training. I had to be more careful during my workouts after suffering bike crash related injury during the initial stage of my training. The program commenced in March 2016, peaked in weeks 13-16, and tapered during weeks 17-18 before the big day.
I have maintained a journal to daily record my progress and track my workouts. Training would start as early as 5:30 AM for my swim and as late as 11 PM for my bike and run on weekdays while on an eight-hour day job. I joined ride outs as well, more for endurance and to get comfortable conquering hills and practice gear shifting. Venues for these workouts vary.
Weekends were used to do either a three to four-hour cycling or long slow distance (LSD) even if it was raining. Early this year, together with teammates Clark, Noelle and Marga, we practiced sighting drills and swim start-exit techniques in one of the resorts in Subic Bay. And, exactly two weeks prior to Race Day, I joined a two-kilometer swim at the Open Water Challenge event in Punta Fuego, Nasugbu, Batangas. With much thanks for the support and compliments from former teammate Hanna Sanchez of SwimFit. Not all days though were spent to do workouts. I made sure that some of the activities did not overshadow my weekly exercises by including cross-training and rest days to balance the demand of my workouts.
How was the Competition?
Overall, it was a remarkable experience being it my first IM 70.3 distance and one for the books I would say. It was not easy since Cobra IM 70.3 Cebu is considered as the toughest tri event in the country. The remaining weeks leading up to race day brought stress and anxiety. I think I have cried a couple of times while thinking of the magnitude of this race. My only solace was looking at everything through the eyes of faith and grateful to persons who showed support and encouragement.
With almost 3,000 registered participants, it made the race more challenging especially in the swim part. Each athlete was given only 70 minutes or one hour and ten minutes to complete the 1.9-kilometer swim. This is a standard rule. Otherwise, race marshals would not allow the athlete to continue with the BikeRun part and be declared as either disqualified or did not finish. I seeded myself in the back or in the wave of my predicted finish time and waited for the race to begin. I was feeling a bit scared when the pros were started. I believe I battled the same nerves as everyone else at the starting line.
While the sea showcased spectacular scenery, the swim was a bit rough with waves pushing swimmers into each other. I was hit in the face and felt as if my goggles were going to push my eyeballs out of its sockets. Sea lice stung my upper lip. I saw an orange starfish floating. I was kicked a number of times, and at one point, pushed by someone under the water. Thankfully, I didn’t panic when it happened. It did not even deter me to keep on moving. Plus seeing a couple of divers in the deep end was a huge comfort. As it turned out, I had an excellent and breakthrough swim—just within the goal I set for myself.
In the cycle leg, I did say to my bike, “This is your time to shine. No flat tyre, please. Let’s do this!” Crazy as it may sound, I talk to to my bike as if it’s a living entity everytime we go for a ride. The scenery towards Talisay City was quite nice and the headwinds certainly slowed me down. A headwind would significantly increase your pedaling effort and affect your cycling time. Think of it as a form of hill climbing at slower speed. In my case, I had to get down and used my drop bar to get into an aero riding position since I didn’t train using aero bars. At times, I could feel my bike rattled by crosswinds. The tailwinds, however, made up for a fast and strong ride back. Climbing the MarceloFernan Bridge highlighted my biking experience in Cebu. Looking ahead, I saw some bikers walked their bikes up the steep bridge. As I was about to ascend, I told my bike, “No way would I walk that bridge. We trained for this. We can do this, Luke!” I experienced headwinds again as I slowly pedaled my way up Fernan Bridge past another biker who was massaging his leg cramp by the side of the bridge road . Cruising down the bridge, I almost forgot about the sharp downward turn at the end of it. Thankfully, I managed the bike break well and completed the 90-kilometer bike course without any mishaps—no flat tyre or crash.
The whole time I was biking on my way back to the transition area, having no idea how fast or slow I was going or what distance I was travelling since my odometer did not function plus I didn’t wear my GPS watch, it was a bike by feel motion. Also, not seeing any of the fast bikers along the route, I was entertaining these thoughts, “I would probably be stopped by race marshals at the transition area and they would tell me not to proceed with the run.” But to my surprise, as I reached the transition area, the marshals were shouting, “Go, go, go Ma’am, you have enough time to run!” It was, to my estimate, almost noon by the time I was dismounting from my bike to park and to quickly change into my running gear, I could not just start running because leg muscles were still in bike mode.
The sun was high in the sky and it was a humid and a hot twenty one-kilometer run made up of two loops on a flat terrain of mixed asphalt and concrete roads before finishing. I did a power walk in the next two or three kilometers. I had to slow down as I felt the cramp coming on. At the hydration station, I asked for ice to treat my quads. After this was done, I knew I could now run slowly. Seeing Team Boring Jet (thanks Jet for the words of encouragement) and Endure teammates Ziggy and Noelle at the race course cheering and encouraging the runners, I had no choice but to run. Besides my bib’s name was telling me “silently” to run no matter what! Then it rained suddenly. After a few minutes, the sun shone bright again.
I pushed myself to run steadily the last final kilometers and managed to pass a few runners heading towards the finish line. Teammate Noelle was telling me that emcees have just announced cut-off time. Organizing team member, a foreigner, was clapping his hands, “Don’t stop. Just keep on running. You’re almost there!” A few kilometers to go then I heard my chip beeped as I crossed the timing mat. I looked ahead while running towards the finish arch and was almost overwhelmed with emotion again by the excitement of spectators and some friends watching who cheered. I saw some of them running towards the side of the finish arch shouting my moniker and name. Super thanks Mike Miras aka Mananakbo Ako, newfound friend Martin, and Endure teammate Tracy for the cheers! Big thanks to my good friend and former classmate Meggy who couldn’t be there yet still tracked my race log and progress online.
Incredible experience upon hearing my name announced by event host Chiqui, and finally passing under the IRONMAN finish arch in 8 hours 5 minutes 17 seconds! I raised my arms in victory, looked to the sky to give thanks, dropped to my knees, and kissed the ground for finishing the race unscathed before accepting the iron heart finisher’s medal.
Congratulations to all finishers and winners and the organizing team of this year’s Cobra Energy Drink IM 70.3 Asia-Pacific Championship Philippines Presented by Ford!
Believe in yourself. Take on challenges. Dig deep to conquer your fears. Nothing is impossible if you keep a positive mindset and put your heart into it. That being said, I would like to convey my heartfelt gratitude and sincere thanks to all wonderful people who supported me so I can successfully complete my first IM 70.3 tri race.
Special shout-out to swimmate and choirmate Jez Derramas for facilitating the registration process; swim coaches Bernard San Juan and Brian for the swimming lessons and drills; coach John Lozada for my running drills and workouts; Mabelle Lozada for accompanying me during my oval or park running workouts; fellow Happy Feet and now Greenhills Tri Team member James Rosca who helped me with my bike needs; teammates Ziggy and Noelle for tri tips, and for the cheer during the race; TriTaft friend Jerome and swimmate Ilyfish for facilitating the airfare booking; Team Gotta Mark Hernandez for the bike bag; my fellow participants/former classmates Manny Hermoso and Jerome Salvador who finished strong in this race; Primo Cycles Bike Shop owner Glenn Colendrino for my bike fit and bike maintenance; Share the Road advocate Pat Joson for conducting a Cycling 101 session; Mike Miras for sharing his tri experience as well as recommending bike accessories to keep; Ziggy, Raffy, Jerome, and Clark for accompanying me in my tri journey; Jemai for designing the Endure participants send-off poster; coach Andy Leuterio of Maximus Cycling Cafe for additional tri tips and cake treat; Cristy’s Bike Shop for my other bike needs/accessories; bike mechanic Ricky, JR, and Jeff of Primo Cycles for the assistance with a smile; fellow running bloggers Franc, Jared, Banjo, Vimz, and Bee for the support; my colleagues and bosses for supporting this endeavor; F.O.M. Choir; Endure team; and, my family (nieces Kating and Janiel), and friends.
About IM 70.3 Cebu
Hailed as the Hollywood of Triathlon, the province of Cebu hosted the Cobra Energy Drink IM 70.3 Philippines for the past four years. Race venue was at Shangri- La Mactan Resort and Spa in Lapu-Lapu City, Cebu.
Cobra Energy Drink IM 70.3 Asia-Pacific Championship Philippines Presented by Ford was held in the country outside New Zealand and Australia, a first time for the Philippines. Almost 3,000 or 2,978 slots to be exact for 2016 were sold out in just 28 minutes when online registration opened in 2015, and still with 400 hundred people in the waitlist. Almost 3,000 athletes from 43 countries represented all over the world, pro and elite triathletes competed for the $75,000 grand prize plus 50 age group qualifying slots for the 2017 IM 70.3 World Championship in Chattanooga, Tennessee.
IM 70.3 triathlon is a continuous endurance challenge which involved three disciplines in one event—1.9K swim, 90Km bike, 21K run with cut-off time of 8 hours and 30 minutes. IM 70.3 (70.3 miles = 113.1369K) is only half of the distance of a full IRONMAN.
Actress, singer, TV host, model, painter, make-up artist, fashion designer, and all-around fitspiration Solenn Heussaff has made it her mission to help you achieve your best body—and have a blast while you’re at it.
Out now from Summit Books is Hot Sos, a fun fitness book where Solenn—whose nickname is “Sos”—guides readers in their journey to getting in shape, eating right, and most importantly, loving their bodies.
Solenn’s personal journey to health and fitness is an inspiring one. She makes no secret that she was a hefty child, who was called “Free Willy” by her peers, up until her teen years. Even as an adult, her eating habits were indulgent, and her exercise regimen entailed hitting up clubs and spending the next day in bed. Her less-than-healthy past is what makes her a truly believable role model for those hoping to turn over a new leaf fitness-wise—if Solenn can do it, so can you!
“Even after sticking to a healthy lifestyle for a while now, it’s still an everyday struggle for me,” Solenn admits in Hot Sos. “To be honest, the only thing that keeps me going is my goal. I don’t work out to become skinny; I do it to be healthy.
In Hot Sos, Solenn shares lessons and techniques that have helped her get the hot body and health-oriented mindset she has enjoyed since her fitness awakening. Hot Sos contains workouts that can be done solo or with friends, indoors or outdoors. Also inside are Solenn’s own recipes for healthy and nutritious meals including some helpful tips. Hot Sos is out now in bookstores, newsstands, supermarkets, and convenience stores nationwide for P295.
For updates and more information, follow Summit Books on Facebook, on Twitter via @SummitBooks, and on Instagram via @summit.books.
About Summit Media
Summit Media is the largest magazine publishing company in the Philippines, with over 20 magazines, 13 websites and counting, book imprints, and a thriving out-of-home business.
Today, it has become the leading lifestyle and entertainment digital network in the country.
Mizuno brand has been working tirelessly for over a hundred years to becoming an international multisport brand known to showcase not only golf or baseball gears but also running accessories.
This year, Mizuno science focuses on how to help better your best by introducing the Mizuno wave tester, which allows a runner to test the difference between shoe cushioning of a regular shoe foam and Mizuno wave plate.
The wave plate technology makes the run stable and disperses impact forces away from the feet instead of absorbing it. Wave Rider 19 is light and firm with improved softness. This helps prevent injury. Consistent and stable cushioning may mean running even for longer distances.
During the test run conducted two weeks ago around Bonifacio High Street area, invited participants were asked to share their impression of the shoe. Some answered improved midsole cushioning, snug fit in the toe box, fit for wide feet, and nice color.
Tested it again for another five-kilometer run during my workout earlier today and found the shoe responsive especially in the midsole area. Best if worn with socks. I just noticed a squeaking sound every time my feet hit the ground though. There must be something going on with my running form. Overall, it was a comfortable ride on every stride and perfect for my wide feet.
The Wave Rider 19 comes in blue and yellow for men and pink and blue for women. You may check it out at any Mizuno retail stores.
Yatai International Corporation, maker of OMNI electrical and lighting products, celebrates its 20th anniversary with a fun run dubbed as OMNI Light of Change Run on September 18 at Liwasang Ullalim of the Cultural Center of the Philippines Complex in Pasay City with 3K (P550), 5K (P650), 10K (P750) and 21K (P900) as race distance categories.
OMNI Light of Change Run aims to start change by adopting an active lifestyle and create a positive change by developing quality, energy-efficient, and environment-friendly products. University of the Philippines’ Electrical and Electronics Engineering Institute is the beneficiary of the said running event.
For race details, you may visit Affinitea or call telephone number 567.0000 local 6106 or message OMNI on Facebook.
About OMNI Electrical and Lighting
Founded in 1996, OMNI is a proud Filipino brand that has built its business by providing affordable and quality electrical and lighting solutions. The company’s focus on research and development enables it to manufacture globally competitive products at locally competitive prices.
For 20 years, OMNI product lines fulfill the safety and performance requirements of the Philippine National Standards and conform to standards set by International Electro-technical Commission. The products have not only passed the mandatory testing of the Bureau of Products Standards for PS and OCC Quality Mark Certification but also bear the stamp of approval, ie, CE, CS, TUV of other countries.
Running is considered a solitary sport; it’s you and where your feet may take you. But running with a group feels better and easier. Run MNL aims to make running a daily habit, push the runner in every individual, develop serious runners/specialists, and to make everymile you covered stronger.
CrossFit MNL (CFMNL), the pioneer in bringing CrossFit in the Philippines, has proven to be the school of elite fitness. CFMNL has encouraged men and women of different fitness levels to try CrossFit in the country since 2011. From CrossFit, CFMNL has offered different programs such as Bootcamp, FitKids MNL, Strongman and Striking MNL.
CFMNL brings again an innovation in fitness by inviting you to join Run MNL, a CFMNL program that will make every mile to be stronger and faster.
Run MNL is open to all individuals and enthusiasts. Even for those who would just aim to rid some excess pounds to enjoy their lives longer and healthier. Run MNL is offered primarily in selected CFMNL boxes namely Eastwood, Kapitolyo, and San Juan.
Run MNL is a program specifically designed for running. As this is aimed to develop specialists, there will be series of agility drills, speed trials, intense cardio training/HIIT complemented by strengthening, and conditioning skills. Run MNL conducts Community Run during weekends in selected areas where anyone can join regardless of their fitness level.
Runners and enthusiasts can register at this link.
Eastwood (Quezon City) – Tuesdays and Thursdays 7 AM
G/F One Orchard Road Condominium, Eastwood City
Cyberpark, Quezon City
T: (02) 720.9135
Kapitolyo (Pasig City) – Mondays and Wednesdays 7 AM
91-C East Capitol Drive corner Sta. Clara Street,
Kapitolyo, Pasig City
San Juan – Tuesdays and Thursdays 6:30 AM
Unit C, Harmonia Center 8005 Ortigas Avenue,
Greenhills West, San Juan City
========= About CrossFit CrossFit is a fitness program for everyone. It uses exercises from gymnastics, Olympic weightlifting, track and field, kettlebell training and other sports. Most workouts resemble circuit training and are finished in less than 30 minutes.
A group of passionate athletes from different backgrounds were bored with gym or their usual training routine. These folks wanted to get the best results from a demanding, varied and fun workout. The journey began in 2011, when one member came across CrossFit in the USA and immediately fell in love and got addicted to the sport. Spreading the gospel about CrossFit to athletes coming from various disciplines, they formed CrossFit MNL knowing the benefits of the program and the need for a new sport in the Philippines.
For more information, queries or possible collaboration, you may contact:
Allan Ray Enriquez RunMNL Representative
M: (0917) 6312255
Under Armour (UA), the global leader in innovative performance footwear, apparel, and equipment took footwear innovation to the next level. In March, the brand introduced its first-ever 3D printed performance trainer, the UA Architech.
The UA Architech, a 360-degree performance training shoe, featured a functional 3D printed midsole and 3D ClutchFit auxetic upper design resulted to a “super-hybrid” trainer. This performance trainer provided athletes with the ultimate stability and cushioning to take on the most intense workouts, and it travelled all the way to Rio on the feet of elite swimmer, Michael Phelps.
In addition to the state-of-the-art technology and custom color design, Michael’s footwear featured a personal touch to provide an additional source of motivation into the Olympics competition. His three-month old son’s footprint was printed on the insole of the shoe as a personal reminder that Boomer was with him every step and stroke of the way.
The innovative 3D printed midsole of the UA Architech combined with a flow-molded 3D ClutchFit auxetic upper provided athletes not only with a locked-in supportive feel but also a zero distractions experience when it flexed and moved with the foot.
Also, the brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction, and you have UA’s most elite performance trainer.
A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.
Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white, and blue colorway that also featured Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at www.uabiz.com.
About Triple Pte Ltd
Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.
What started as a concept back in 2008 has grown to be an internationally expanding wellness brand that captivated the hearts and tummies of families.
The freshly minted makover of Organique Acai packaging was unveiled on July 28 at the Makati Shangri-la including its newest celebrity endorser supermodel Tweetie De Leon Gonzalez.
Organique Acai began five years ago through the teamwork of husband and wife Elton and Cathy Salimbangon who worked in the United States at the time. Their hectic schedule left them feeling sluggish and stressed until Elton found a job with an organic juice manufacturing company in California and discovered the need to incorporate a healthy lifestyle into their busy schedules.
The couple saw an opportunity to create a beverage that would supplement people’s daily health needs without having to sacrifice time or budget. After putting in the research work, they decided to go for it.
“According to the food scientists at our Research and Development, acai berries are by far the king of berries and widely considered a superfood. It has been part of the diets of the Amazon natives,” says Cathy.
In 2010, Elton and Cathy left California to setup Organique in the Philippines. They first sold the bottles door-to-door until these were made available in drug stores and supermarkets. A quick online research would show the many health benefits of acai berry, eg, weight control, cleansing, stress and asthma relief, digestion, detoxification among others.
As the company grew and evolved, the Salimbangons felt the need to do something about Organique’s packaging. “In order to thrive in a global market, we enlisted the help of a top designer we met during the Organic and Natural Health Show in London last year,” says Cathy. “This new label incorporates nature in a simple yet elegant manner. With this, we aim to reach consumers worldwide and showcase our premium-quality organic products.”
In line with this, the couple invited Tweetie to be the newest face of Organique. “Ms. Tweetie exemplifies our brand’s values. She has maintained a healthy lifestyle and at 52, is reaping the benefits,” says Cathy. “She is a working mother of four who not only built herself a career as a supermodel but also as a businesswoman. She is the epitome of the saying—health is wealth.”
Along with these changes, Cathy and Elton would take Organique on a roadshow in New York, New Jersey, Washington DC, Maryland, and California to promote the product. Their TV show, Organique TV, would continue to showcase informative episodes that would promote health and wellness.
Organíque Açaí Berry Premium Blend is a concentrated acai drink supplement. Organique Acai Freeze-Dried Capsules 650mg is composed of pure acai freeze-dried powder. It contains no fillers and other chemicals. All products are USDA (certified organic in the USA), non-GMO, vegan, and gluten-free.
Organique Acai is available at Mercury Drug, Watsons, Robinsons Supermarket, Pure Pharmacy, and South Star Drug. Visit www.organique.com.ph for more information.
UNICEF Celebrity Advocate for Children Anne Curtis invites runners to join the second year of the Heroes for Children Run on September 4, Sunday at the SM Mall of Asia grounds.
“I was deeply inspired by the support we received during last year’s run. From children with disabilities to serious runners, the public came together for a great cause. This year, I’m inviting everyone once again to be a hero for children. All proceeds will benefit UNICEF’s First 1,000 Days campaign for children’s health and nutrition needs,” says Curtis.
“For 70 years, UNICEF has worked to improve the lives of the most disadvantaged, vulnerable, and excluded children around the world. Despite the many gains, the lives and futures of millions of children are still in jeopardy. In the Philippines, one out of three children under the age of five suffers from chronic malnutrition—the effects of which can be permanent, irreversible and even fatal after two years of age. UNICEF believes every child should have a fair chance at life,” UNICEF Philippines Country Representative Lotta Sylwander says.
The First 1,000 Days programme focuses on prenatal and early childhood interventions to prevent undernutrition including quality care for mothers, proper nutrition and complementary feeding, and life-saving treatment for severe acute malnutrition. The effect of good health and nutrition lasts well into adulthood and is key ingredient in breaking the cycle of poverty.
Last year’s run saw more than 3,200 runners raise P 3M for the benefit of the First 1,000 Days programme. This year, the event aims to attract more runners to raise funds for the campaign.
“We are grateful for Anne’s dedication and significant contributions in raising awareness and funds for children in need. Anne’s power lies in her sincerity and genuine passion in everything she does. Through her support, we will continue to make a huge difference for children in need,” Sylwander adds.
Fans who want to support Anne but cannot physically run or be present on race day may donate on her personal SimplyGiving Fundraising Page. Ms. Curtis was appointed as UNICEF Celebrity Advocate in November 2014.
In-store registration is ongoing until August 28 only at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Homes, Glorietta, Market! Market!, Robinsons Place Manila, and from August 15 to 28 at UP TownCenter. The benefit run is one of the many activities slated as UNICEF celebrates its 70th anniversary helping to build a better world for every child.
The Heroes for Children Run 2016 is organized by Anne Curtis and co-presented by RunRio through the support of SM Mall of Asia, Cherry Mobile, Gatorade, Viva Artists Agency Incorporated, Toy Kingdom, Swatch, Eureka Home Appliances, Maynilad, Philippine Star, Good Housekeeping, Female Network, SM Cinemas, Nyxsys Philippines, Chris Sports, F1 Hotel & Resorts, Transprint Corporation, Microtel by Wyndham, Hisense/Devant, and Pacific Cross Insurance.
To know more about the run and UNICEF’s programs, visit www.unicef.ph or call 758.1000, Mondays to Fridays from 9:00 AM to 6:00 PM.
UNICEF promotes the rights and well-being of every child in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action focusing special effort on reaching the most vulnerable and excluded children to the benefit of all children everywhere.
Visit UNICEF Philippines website, Facebook page and Twitter.