Some known and active running groups in the metro get a boost when adidas hosts the first meet up dubbed #BoostManila on April 14 held at Terra 28th Bonifacio Global City (BGC), Taguig City. Over a hundred members from these running running groups participate a short run around the commercial district area.
Leading the pack from the north is Run365ph, Ayala Triads (Makati), Team Titans Manila (Pasig), Urban Runners (BGC), and Snail Runners (Alabang).
Unveiled last year was the Ultra BOOST shoes known as the greatest running shoe ever because of its cushioning, one of the many products that adidas has developed for the dedicated runner.
adidas boost Manila aims to build a community of runners who will further influence more to embrace the sport. Running alongside said running groups and part of the adidas roster is Team Pangilinan.
“Running has gotten quite big in the country and this is a category that we want to focus on this year,” says adidas Philippines brand communications and sports marketing Jen Dacasin.
“We are joined by around a hundred runners from different parts of the city and it’s important for us to go grassroots, be present among these communities, and give that boost by allowing them to not just learn about our products but also experience them,” says Dacasin.
Lucky winners get to win adidas BOOST shoe and wear adidas shirt.