adidas Redefines the Future of Women’s Running and Style with PureBoostX

adidas has teamed up with female athletes from around the world to bring a new running shoe designed with only the female athlete in mind.  The PureBoostX features a floating arch, a first of its kind that hugs the foot and provides support throughout any run. The sleek form-fitting shoe is made to meet the demands of an active lifestyle.

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adidas designers studied the female foot and the way it moves by using a state-of-the-art motion tracking technology called Aramis.  The contours of the female foot inspired the design of the shoe’s unique floating arch detail.

The adaptive stretch mesh of the floating arch wraps underneath the midfoot delivering a supportive sensation during every run hence allowing a more comfortable fit that works with the natural movements of the foot.

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The stretch mesh upper rests on a full length bed of thousands of energy infused Boost foam capsules. The Boost midsole releases energy more efficiently in every stride and offer more energy return than any other foam cushioning material in the running industry.  The upper floating arch and lockdown lacing system provide an adaptable fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said senior director Jennifer Thomas for Global Brands, Running. “PureBoostX is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”

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The introduction of PureBoostX extends its design credibility with an adidas by Stella McCartney version featuring fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBoostX combines trend elements with performance.

“I designed the adidas by Stella McCartney PureBoostX alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time,” said Stella McCartney. “PureBoostX allows female athletes to perform without sacrificing on style.”

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adidas PureBoostX is available in three colorways: Raw Purple/Raw Purple/Shock Red; Black/Shock Green/Black; and, Mineral Blue/Mineral Blue/Halo Pink for only P 5,795 on adidas.com and retailers nationwide starting February 3. The adidas by Stella McCartney version is available in two colorways: Dark Blue/Granite/Dark Blue and White/Dark Blue/White on adidas.com and select retailers for only P 8,195 starting February 15.

Watch PureBoostX in action and join the adidas Energy Running Movement by following @adidasrunning on Twitter and Instagram using #PureBoostX.

For more information, please visit adidas Runningadidas by Stella MacCartney, net-a-porter, Stella McCartney. For additional images, you may also check their media news room and follow on Facebook and Instagram.

About adidas

adidas is a global designer, developer and marketer of athletic
footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.