Per National Nutrition Survey (7th : 2008) conducted by the Food Research Institute, at least 16 million Filipinos aged 20 and above, and about two out of 10 children are overweight. Also, undernutrition remains a public health concern affecting nearly three out 10 children. With the advent of technology, a significant change in interests and behaviors is noted among children.
These alarming concerns prompted Alaska Milk Corporation provide proper nutrition and promote an active lifestyle. Hence every summer Alaska gathers basketball, football, and volleyball enthusiasts through its Alaska Power Camps, a sports program, which aims to encourage both girls and boys to engage in sports.
Through basketball, football, and volleyball, the children not only improve their talent but also acquire proper skills development and formation of the values of discipline, determination, hard work, teamwork, and sportsmanship.
Distinguished Philippine sports icons will lead the Alaska Power Camps. First, Philippine Basketball Association legend and Alaska Aces assistant coach, Jeffrey Cariaso, will lead a team of basketball coaches. Second, former professional football player and currently Alaska Football Power Camp project director, and Alabang Football School, Makati Football school director, Tomas Lozano, will lead the Alaska Football Power Camp. Third, Philippine Super Liga volleyball player and former De La Salle University Lady Spikers star volleyball player, Michele Gumabao, will lead a team of volleyball experts in teaching aspiring young girls in the Alaska Volleyball Power Camp.
Alaska continues to encourage children to go out and play by participating in various Alaska sports programs like Alaska Power Camp. Links to visit: Alaska Milk Corporation; Alaska Milk Corporation Sports Program; Facebook; Twitter: @playph; Instagram: @alaskaplayph.
For inquiries, please call 840.4500 local 205 or 209, and look for CK Kanapi-Daniolco, Sports Development Group.