Category Archives: adidas

Creativity is What Defines Athletes in adidas New Global Campaign

adidas has premiered the new I’m Here to Create (IHC) film series, which kicks off the Sport16 initiative emphasizing the brand’s leadership and passion for sports. It features 15 and 30-second spots for each athlete that debuted online and will air globally in more than 50 countries during key moments including UEFA Champions League, the Grammys, Brit Awards, Oscars among others.


The IHC film series, created in partnership with 72andSunny, brings to life real stories of female athletes who show the world the ways in which they embrace creativity to tackle challenges, defy conventions, express themselves, fuel experimentation, and celebrate the lives of those who have inspired them.


“We are obsessed with the versatile female athlete–women who love sports, make decisions every day to live an active life and are helping to change sports around the world,” said Nicole Vollebregt, head of adidas women’s. “This year, we will consistently roll out women-focused activations, partnerships, products, and events that will allow us to further connect with this athlete on a personal level.”


“We remain relentless and loud in our pursuit of being the world’s best sports brand,” said adidas global communications senior director Lia Vakoutis.  [Year] 2015 was about challenging athletes to create their own game while 2016 focuses on owning creativity in sports.


IHC film series builds on adidas’ momentum across sport and style. adidas launched the world’s first high performance laceless soccer cleat, the ACE16+ Purecontrol. It has unveiled the Pure BOOST X, a running shoe built specifically for women featuring a-first-of-its-kind-floating arch.  Fans will see the best of adidas on the world’s biggest stages, including Super Bowl 50, UEFA Champions League, New York Fashion Week, NBA All-Star Weekend, The GRAMMYs, and the NFL Combine.


Athletes can join the IHC conversation via #heretocreate on @adidas Twitter, Instagram and Facebook channels and view all films in the series via YouTube adidas and adidas Here to Create.


About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger, and creates a range of classic and fresh lifestyle and high-fashion lines.

adidas Redefines the Future of Women’s Running and Style with PureBoostX

adidas has teamed up with female athletes from around the world to bring a new running shoe designed with only the female athlete in mind.  The PureBoostX features a floating arch, a first of its kind that hugs the foot and provides support throughout any run. The sleek form-fitting shoe is made to meet the demands of an active lifestyle.

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adidas designers studied the female foot and the way it moves by using a state-of-the-art motion tracking technology called Aramis.  The contours of the female foot inspired the design of the shoe’s unique floating arch detail.

The adaptive stretch mesh of the floating arch wraps underneath the midfoot delivering a supportive sensation during every run hence allowing a more comfortable fit that works with the natural movements of the foot.

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The stretch mesh upper rests on a full length bed of thousands of energy infused Boost foam capsules. The Boost midsole releases energy more efficiently in every stride and offer more energy return than any other foam cushioning material in the running industry.  The upper floating arch and lockdown lacing system provide an adaptable fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said senior director Jennifer Thomas for Global Brands, Running. “PureBoostX is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”

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The introduction of PureBoostX extends its design credibility with an adidas by Stella McCartney version featuring fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBoostX combines trend elements with performance.

“I designed the adidas by Stella McCartney PureBoostX alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time,” said Stella McCartney. “PureBoostX allows female athletes to perform without sacrificing on style.”

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adidas PureBoostX is available in three colorways: Raw Purple/Raw Purple/Shock Red; Black/Shock Green/Black; and, Mineral Blue/Mineral Blue/Halo Pink for only P 5,795 on and retailers nationwide starting February 3. The adidas by Stella McCartney version is available in two colorways: Dark Blue/Granite/Dark Blue and White/Dark Blue/White on and select retailers for only P 8,195 starting February 15.

Watch PureBoostX in action and join the adidas Energy Running Movement by following @adidasrunning on Twitter and Instagram using #PureBoostX.

For more information, please visit adidas Runningadidas by Stella MacCartney, net-a-porter, Stella McCartney. For additional images, you may also check their media news room and follow on Facebook and Instagram.

About adidas

adidas is a global designer, developer and marketer of athletic
footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.

Adidas King of the Road 2011 Half Marathon Race Review

I had my first taste of running Adidas King of the Road (KOTR) race in 2005.  Until now I still have their fuschia colored singlet, not only one but two since I also participated their races in 2007 where Gawad Kalinga was the beneficiary of that event and during the KOTR Finals.  It was also in a KOTR where I was baptized to run my first half marathon. 
This year, I’ve had a chance of running the same category but with a little twist of excitement.  The great stuff I’ve noticed:
Very efficient system of depositing/claiming at the baggage area
Staff assisting the runners are courteous  
Label for each category, 5k, 16.8, and 21K, is clearly visible
The enclosure or corral at the baggage counter added safety and security
Nice and colorful singlet design
Different START and FINISH lines
Race started on time
Provision of bananas in one of the stations along Buendia route is an extra treat for runners
Overflowing cold water and Powerade energy drinks
Efficient traffic control
Provision of portalets in key areas
Efficient way of giving the loot bags
So many freebies from sponsors after the race
Overall, it was a GREAT race!

Saying “hi” to Bro J, who took this picture, as I was on my way to the finish line.
(Photo Courtesy of Team J Running)

Many thanks to Ms. Isa Sevilla of Green Bulb PR for facilitating my registration.  Once again, I take my hats off to Runrio Team and congratulations to Adidas Philippines for staging another great race this year!
For race results, please see

Adidas King of the Road 2011 FAQs

Everything you need to know about the Adidas King of the Road 2011
What is the Adidas King of the Road (KOTR)?
KOTR Medal

Adidas King of the Road 2011 is a running championship held across five (5) countries—Thailand, Singapore, Indonesia, Malaysia, and Philippines.

Each country is a qualifying leg towards the finals, which is held in the Philippines on 23 Oct. 2011. The winner and runner-up of each country’s 16.8km category win an all-expenses paid trip to the Philippines to compete with the best of the best in Southeast Asia.

When and where will the 2011 Adidas King of the Road Philippines be held?

The Adidas King of the Road Philippines will be held on 23 Oct. 2011, Sunday, at the Bonifacio Global City (BGC).

What are the race categories available and how much is the race entry fee?

The race is divided into the following categories:

• 5km Men’s Open – 1,050
• 5km Women’s Open – 1,050
• 16.8km Men’s Open/Closed – 1,300
• 16.8km Women’s Open/Closed – 1,300
• 21km Men’s Open
• 21km Women’s Open

Why is the international championship race distance at 16.8km?

With the championship race distance at 16.8km, you’ll be able to complete 2 marathons (84km) over five (5) countries with KOTR 2011.

What’s the theme for this year’s KOTR?

KOTR features a different theme each year, and this year’s theme is entitled ‘Colors’. This is represented through the variety of different colored Adidas singlets participants will don. The multi-color showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

Just how big is the KOTR race?

An estimated total of 40,000 runners are expected to pound the pavement across Southeast Asia.

How do I register?

You may register in three different ways.

Regular registration

Register online at at your convenience

Only Visa and Mastercard credit card/debit cards are accepted

Receive an email confirmation once registration has been processed

Free Run promo

Be one of the first 100 participants per store to register and get a guaranteed slot (and guaranteed singlet size in the color of your choice) in KOTR 2011
Get 50% off your registration fee when you purchase Php5,000 worth of Adidas running products or register absolutely free when you purchase Adidas running products worth Php7,000

Those who avail of this promo will be getting their race kits sent to their preferred address via carrier

Promo period is from June 29-Aug. 31, 2011

Prepaid Registration

Beginning August 22, you may avail of the KOTR Prepaid Reservation Form giving you the chance to pre-register for the KOTR 2011.

The KOTR Prepaid Reservation Forms gives you the chance to reserve a slot by paying in cash at selected KOTR doors.

As you receive your KOTR Prepaid Reservation Form, you will receive your very own Reservation Code. The Reservation Code is a unique code that corresponds to a race slot. Only cash payments are accepted.

The purchase alone does not register you for KOTR 2011. You still have to log on to the website and register as soon as possible as the purchase of the Prepaid Reservation Form guarantees only that your race slot is reserved, not your singlet size.

The purchase of the KOTR Prepaid Reservation Form is on a first-come, first-served basis.

KOTR Prepaid Reservation Forms are available from August 22 to August 31, or while forms last. Registration ends Aug. 31, 2011.

Avail of the Free Run Promo and the Prepaid Registration at the ff participating stores namely: Adidas in 1) Alabang Town Center 2) Gateway Mall 3) Glorietta 3 4) Greenbelt 3 5) Greenhills 6) Newport Mall 7) Powerplant Mall 8) Robinsons Place Ermita 9) SM MOA 10) SM North Edsa 11) Shangri-La 12) TriNoma, and 13) RUNNR BGC and 14) RUNNR TriNoma.

When and where can I collect my Race Kit?

Registered participants are invited to gather at the KOTR 2011 Kick-Off Assembly from October 10-12, 11AM-11PM at the NBC Tent, BGC, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities awaits everyone. It is necessary to bring a copy of the confirmation e-mail from the organizer and a valid ID upon collecting the race kit.

Last-minute race kit collection may be done on race day, October 23 at the event grounds from 3AM-4AM only. To claim race kit, please present confirmation email and a valid government-issued ID. Those who have availed of the Free Run Promo get their race kits shipped to their mailing address for free. 

What is the time of the gun start?

*Assembly Time: 3:30am – all runners 7th Street (START Arch)

5:00 AM 21K

5: 30 AM 16.8K WAVE 1

5: 35 AM 16.8K WAVE 2

5: 50 AM 5K WAVE 1

5: 55 AM 5K WAVE 2

6:00 AM 5K WAVE 3 

What is the KOTR Ipico Card?
IPICO’s dual-frequency, shoe-mounted RFID tags are easy to use, quick to collect and Adidas’ top choice for the KOTR 2011.

The Ipico system works using a shoe-mounted plastic tag that is approximately half the size and similar thickness to a credit card. The tag is tied into the shoelaces and each time it passes over one of the blue Ipico timing mats, the tag ID and exact time of passing are recorded in the Ipico elite reader box and transferred to KOTR’s timing software for processing.

It is important that the tag is flat and tied to the shoelaces correctly throughout the event.

This custom made KOTR Ipico Card is yours to keep and can be used for the following KOTR races for 2-3 more years. Leave the finish line area and keep this KOTR Ipico Card as your KOTR souvenir, a great piece of memorabilia to display along with your finishers medallion.

How about hydration and safety?

The KOTR will have water stations installed every 1.5km along the race path, ensuring every runner to hydrate as necessary. In total, there are 14 water stations, 14 Powerade stations, and strategically located at the 21K race route are 2 sponge stations, and 1 banana station.

On first aid, the KOTR is fully equipped with first aid teams to attend to runners needing assistance. There are a total of 15 ambulances, 15 medic stations, and 11 medics roving on bicycles. There will also be marshals–police men, traffic aids, and radio communicators manning various points at the race path.
For news and updates on KOTR, visit and the Adidas Philippines facebook fanpage.

Adidas King of the Road FAQs

When and where will the 2011 Adidas King of the Road (KOTR) Philippines be held?
The Adidas KOTR Philippines will be held on 23 October 2011, Sunday at the Bonifacio Global City.

How do I register?
Registration can be done online on The registration will close on 31 August 2011 or upon reaching maximum number of slots. Registration is on a first-come first-served basis.

When is the starting and closing date for the regular registration?
Regular registration starts June 21 and will close on August 31, or while race slots last. Registration is on a first-come first-served basis.

What is the age limit for KOTR 2011 participants?
The minimum age to participate in this event will be 12 years old and the maximum age is 65 years old. 12-17 year-old participants need a parent’s or guardian’s consent to participate.

How do I register if I’m under the age of 18?
Participants below the age of 18 are required to seek parental/guardian consent as deemed necessary by the organizer upon online registration. Failing which, the organizer reserves the right to refuse entry to any participant.

Can I register offline/manually and pay cash?
For regular registration, all registrations are made online and payments are charged via credit card at Only payment via credit card is accepted. We do not accept cash, check, debit card, and online transfer via Internet banking.

How much is the race entry fee?
The entry fees are as follows:
5km – 1,050PHP
16.8km– 1,300PHP
21k– 1,050PHP

How will I know if my entry has been accepted?
Registrants will receive a confirmation email upon successful registration. The system will automatically allocate a unique Registration Number as shown in their confirmation e-mail. Please note that Hivelocity Pte Ltd’ will be listed in your credit card bank statement for this transaction. It is necessary to bring a copy of the confirmation e-mail from the organizer and a valid ID upon collecting the race kit.

What are the possible reasons I did not receive my race confirmation details after registration and payment?
It could be due to any of the following reasons:
The transaction did not go through.
The e-mail address provided is invalid.
The e-mail server blocked the email.

What should I do if I do not receive my race confirmation slip after registration and payment?
Please contact us immediately at

Do I get a refund if I choose not to participate after registration?
Registration fee is strictly non-refundable.

Can I make changes to my personal particulars after registration?
Yes. Registrants can make changes to their personal particulars by sending an email to However changes to race category, date of birth, NRIC, gender and event running vest sizes are NOT considered as changes of personal particulars.

Can I change my race category after I have registered?
No. Race categories are non-transferable.

Why am I unable to select a given size of the running singlet?
The size that you have selected is out of stock. Please select your next preferred size.

Can I choose the color of my running singlet? Can I change the color of my running singlet?
No, issuance of running singlet is on a first-come-first-served basis. When a particular color is unavailable the next available color will be issued. No requests for exchange of running vests will be entertained.

When and where can I collect my race kit? Registered participants are invited to gather at the KOTR 2011 Kick-Off Assembly from October 10-12 at the NBC Tent, Bonifacio Global City, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities await everyone. Those who have availed of the Free Run Promo get their race kits shipped to their mailing address for free. 

Do I get a medal upon finishing the race? ALL participants who complete the run will be awarded a Finisher’s Medal at the finishing line. Medals will not be given to non-participants or non-finishers of the race. A non-participant is a person who did not take part in the race on the date of the event and a non-finisher is a participant who retires from the race before finishing it. 

Are rollerbladers and cyclists allowed on the race route?
No. For the safety of the runners, any person rollerblading or cycling on the race route will be requested to exit the course immediately by the marshals.

Can I bring along my pets?
Pets are strictly not allowed on the race route.

Adidas King of the Road, 11 October , 2008

Impossible is Nothing …

I Run for Fun …

Run for Your Heart …

These are just but some of the runners’ personal battle cries I’ve seen on runners’ race bibs…

Three years have passed since the first time I ran the Adidas King of the Road race. This time it will be for the half marathon event. Probably accidental. Perhaps a mistake. Or destiny. I only intended to run the 10k event, however, singlets as well as race bibs ran out and the only events available are 5k and 21k. Betcha by golly wow!! I registered for 21k. Bahala na…

Weeks before the event, I couldn’t sleep. Asking myself many times over and over whether I did the right thing or am I ready to run that distance. No answer. Bahala na…

Three days before the race, I experienced hyper acidity. A condition in the stomach which I usually experience when I am worried. Almost backed out from this race.

The day before the race received a sad news back home. An aunt, my mother’s elder sister, died. I debated whether to run or not to run. I finally decided that I am going to run, finish the race and dedicate it to my Aunt.

Race day…

Arrived at the Fort right on time. Did some stretching exercises with the help of Coach John. Thanks to him for telling me, “just treat the run as one of your practice runs and enjoy it.” No pressure. Just enjoy it! After he said it, I felt fine.

Wilbert, a fellow Happy Feet and a choirmate, arrived later. Just in the nick of time to do some stretching exercises before the race. Just like me it will be his first half marathon. At the starting line, saw some familiar faces… Rivka, John Ting, Bobby, and two runners whom I’ve met during the Run for Hope at Rockwell. I also had the chance of meeting the “farmer” (I forgot his name!) winner of the North Face 100k Trail Run this year.

Map of the 21k Route

It was me, Wilbert, John Ting and Bobby who were pacing from start up to the first turn around point near Buendia railway South Expressway. Nearing Makati Avenue, John Ting started a running game where one takes turn to run ahead of the other runner. Bobby gamely refused to join. Then Sensei John Ting and Bobby decided to breakaway. Wilbert followed after the Buendia flyover. That left me on my own now.

Running towards Heritage Park, I just psyched myself that it is only a practice run. Saw some runners coming out from that route and I thought it’s pretty near. I huge mistake. It was a bit far from Lawton. And there was no more water available at the corner of Lawton. What left were blocks of ice. Desperately, done with the second turn around point, upon reaching the waterless station, one of the runners threw a big block of the ice on the sidewalk so that some of us can get a piece to cool ourselves. The sun was really burning hot! Then off I go, wiping my face with the ice I was holding while running. Then I saw one of the coaches, Ruel, who gave me some water. He urged me to run faster. Slave driver! (I thought with a smile…)

What kept me going until finish line is due to the support of our coaches Rio (power gel), Jo-ar (Gatorade), Ruel (water, Gatorade, bike), Jessie (presence), John (stretching exercises), Sard and Jessie (their presence)and that nagging thought that this run is for my Aunt and family back home. With the remaining strength in me, I sprinted the last few meters towards the finish line.

I made it!

I did my first half marathon King of the Road race with no walking and no injury!

Our Coach Rio

Happy Feet Finishers

With the Winners, HF Ka Totoy and Coach Jessie

Oops! One more pose…

Photo ops with Happy Feeters and coaches followed and we celebrated the feat with buffet breakfast at Paul Calvin’s Deli.

As an afterthought, I hail those who have made it in this run particularly the Happy Feet fellas.

Visit runningDATcom for race results (5k, 10k, 21k) and cool stats interpretation!

Adidas King of the Road, 1 July

The first time I met some of the members of the Happy Feet Runners after the race (except for Ben, wearing a yellow shirt, whom I’ve met during the Nike+ Fun Run last April 2007). KOTR run was an unforgettable experience. With just a few minutes left before the start of the race, I realized I forgot to bring my bib. I psyched myself, “relax… don’t panick…” It dawned on me that every second counts! I had no choice but to go back to my place and get the bib and risk missing the start of the race. Fortunately, I made it in the nick of time! Thanks to Tisha and Madelle for these nice photos. As you can see, we were all smiles. Who wouldn’t? This was the unofficial gathering of Happy Feet Runners a. k. a. Impromptu Runners, a group that is so diversed yet with a common passion–R… U…. N ….. N …… I …..N .. G ! I have finished my run in one hour and four minutes, beating my record in 2005 by fourteen minutes. Not bad, eh? This is my comeback after over a year of not running. Glad to be a HAPPY FEET! Whooah!