Category Archives: awards

Alaska Milk “Nutrition. Action. Champion” Program Recognized for Excellence in Best Use of Brand Advocacy

The Nutrition. Action. Champion. program of Alaska Milk bagged the  Best Use of Brand Advocacy award during the 2015 Loyalty and Engagement Awards held in Singapore on 13 August 2015.

The program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

The Nutrition. Action. Champion. team!
Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the  Nutrition. Action. Champion team.  (L-R):  Fen Marque of M2M Advertising Philippines, Robbie Aligada of TBWA/SMP, RG Gabunada of Alaska Milk Corporation and Alan Fontanilla of OPEN and Partners.


Through the Nutrition. Action. Champion.  program, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Under Armour Frisbee Award : an Award for Me?

I was introduced to the world of Philippine Ultimate in 2003. Thanks to my good friends Tim, Rob, Lawrence, Rick, and Chris. I didn’t get to play in any of the leagues though. A personal choice then.  So I contented myself cheering and watching teams compete in local leagues.

Throwing Disc with Choirmates in Coron, Palawan, 2009

Only recently, I was invited as media to the launch of the second store of Under Armour (UA) Philippines, and got this UA shirt as one of the giveaways.  On the back is an ultimate disc print. It sparked my interest to post it online with the intention of buying one for me soon. It would be a welcome addition to my special disc collection.

My Ultimate Disc Collection

Who would have thought I could own one that fast?  In less than a week, I received this good news via text telling me to check the current post on Facebook.   And what l saw caught me entirely by surprise!  What did I do to deserve such an award–The Under Armour Frisbee Award? Speechless. I felt elated, was over the moon, absolutely excited, and bursting with pride for the recognition from someone whom I’ve just met. What a blessing for my 7th Blog Anniversary!

So Nice for these Powerhouses for Recognizing Yours Truly as Recipient of the Under Armour Frisbee Award 2014

Thank you so much Jérémy Callegher of Grupo Athletica, and Judith Staples of Soleus for this pleasant surprise.  I would treasure this always.

An Awardee? : A Recognition “That Never Was” …

The  unused Mardi Gras mask with
materials carefully selected by yours truly
for this event 

I laud RunRio for its noble cause—giving back to runners and recognizing their achievements in a ceremony prepared solely for them.  But no matter how small or grand an awarding ceremony is, missing out a small detail such as a name of an awardee, is sacrilege.  There’s no excuse for such a mistake.  Imagine if this thing happens to you in big events?  Here you are all geared up only to be informed your name is nowhere to be found.  Faced with this dilemma, you’d rather wish a sinkhole would swallow you in than experience embarrassment.
What’s the problem?  Here’s the problem. My name is not on the list.  Boo for me! If only the organizer knew of the lengths I had to go through prior to this event. It is just too disappointing not finding your name when you most expected it.  Apparently, the committee, if ever there was one, tasked to purge the list and supposedly present an ACCURATE list, did not do its job.  How hard really is it to purge a file? At least, my name’s in the guest list though.  But I came not as a guest (blogger) but as an awardee.  I was told by the staff that the initial list was published in their web site.  So if your name is not found, you need to contact them.  I didn’t know this.  I wouldn’t have known of the event until I received the e-invite just a few days back.  I thought everything was in order. I deduced it was sent to me as awardee and not as guest blogger.    
While the staff in control of the computer database, let’s call him Staff D, was nowhere yet at the Registration Counter upon my arrival, another staff, let’s call him Staff X assigned at the P to Z lane commented, after not seeing my name said, “Hindi pala kayo runner, e (You’re not a runner).”  What a way to add insult to injury!  Honestly, I had mixed feelings on how to react and what things to say to him without losing my head.  I must have looked at him incredulously.   I thought of replying a very good expletive rejoinder but tried not to.  
I asked a returning Staff D, “What happened? Why is my name not included? He said, “You indicated only your first name in one leg while in another leg you used your two names.”  I tried to process this information in my mind.  I further asked, “How many surnames the same as mine in your database?”  He answered, “One.”   There you go.  Common sense dictates that information in those names should have been further evaluated and verified.  Checking, for example, the e-mail addresses, birthdays, home addresses among others. Why do awardees have to do this when supposedly it’s the organizer’s job in the first place?  What’s the purpose of having those databases? What’s the use of technology if utilized for naught?
Staff D asked Staff X to add me in the list.  Just the same, I was asked to write my name manually in another paper. Mediocrity is so easy.  I was not alone in this predicament.  There was another runner at the counter “trying to establish he is an awardee”.  
“There’s no reason for me stay here after all,” I said to Staff D.   He only replied, “Kayo po (up to you).”  Now, this is what I call customer service at its finest (a sarcastic thought, of course).  I literally walked away.  Then, decided to go home even before the ceremony started.
I finished the trilogy 21Km-21Km-32Km in 2010 and another trilogy in 2012 21Km-21Km-32Km including the 42Km dubbed as 1st Run United Philippine Marathon.  I blogged my running experiences and even promoted these events.  To top it off, officially finishing those and completing the series, per Staff X statement,  this made me NOT a runner.  What the … !  
I bet, Staff X, couldn’t even finish a one-kilometer run without huffing and puffing. 

On my way home, thoughts played in my mind.  What kind of preparation is this?  Is this their way of raising the bar?  If it’s so, I will take no part in it. This is not raising the bar; this is taking it many notches lower!   

To me, this year’s Runrio Awards, is a total disappointment … big time!   

The Runrio Trilogy Awards Night, March 1

From its inception, I knew then that I wanted to complete the trilogy. And so I did.

The Runrio Awards Night was Coach Rio’s way of giving back to runners who have conquered the three main events dubbed as 21K-21K-32K.  It was a night fit for stars.   From the red carpet, photo wall, to stage props, it looked like the Academy Awards.  

I attended this event not only as a blogger but also as an awardee for completing the Century Tuna Superbods Run (21K), Nature Valley Run (21K), and Run United 2 (32K) dubbed as The Runrio Trilogy

Never a dull moment especially with the powerful performances of the Philippine All-Stars, a hip-hop dance group that won the World Hip Hop Dance Championships in 2006 and 2008.  That was really a great bonus for me. Yeah, I’m a fan of this group!

With Philippine All-Stars
Receiving the award
Another plus that night was the presence of the Filipina beauty queen, Venus Raj, who was crowned Miss Philippines-Universe last year and represented the country in the 2010 Miss Universe pageant in Las Vegas, Nevada, USA, and placed fourth runner-up. 

With Miss Philippines-Universe, Venus Raj

Some runners also garnered special awards.  Runrio’s theme song, Run for Love, and Runrio races for 2011 were also launched that night. Overall, it was a successful event. Kudos to Coach Rio and his Runrio Team for a job well done!  Many, many thanks to Doc Marvs for the photos. 

What’s in a Medal?

“…inquire of Zeus of the flashing thunderbolt, if he has any message to give concerning men whose spirits are seeking to attain great excellence and a breathing-space from toils.” ~ excerpt from the Eighth Olympic Ode, by Pindar (c. 522-420 BC), courtesy of the Perseus Project digital library

Medal is an award for doing something very significant or to remember something. There are various kinds of medals and some even have religious meaning. In the original Olympic games in ancient Greece, winners were not given medals as they are today. Instead, they were awarded with an olive branch made like a crown. It’s not given to runners up but only to a champion. It was only during the modern era that top three finishers are recognized. The olive branch is replaced with the gold, silver, and bronze medals in the modern day Olympics.

Pasig International Marathon was a charity run to revive a struggling Pasig River. There was no medal given to PIM 42k finishers. But you might be wondering how come I have a medal for PIM. It was a surprise given to me by friends in recognition of finishing a first full marathon. And since there was no stage when it was awarded, they asked me to step on a monoblock plastic chair to receive the award.

The gesture was indeed very touching. They not only supported and cheered but also gave me a precious “gift” to cherish and remember–the gift of friendship. Thank you so much Que for the thought of giving me and Justin of Team Logan. Thanks Rico a.k.a. Sheer Will for designing it. Thank you so much my friends. You know who you are.

(Photo Courtesy of Carlo a.k.a. Drummersushi)