Category Archives: breast cancer

Avon Pink WAR (Walk and Run) Against Breast Cancer, 12 Oct. 2014

Avon Pink War, a walk and run against breast cancer, was launched on September 4 with Avon Philippines President and General Manager, Julie Tatarczuk, welcoming everyone and sharing the overwhelming response from their advocacy partners in fulfilling the mission to increase awareness of the disease and help save lives. Tatarczuk declared, “I am grateful for the opportunity to stand before all of you today and invite you on Avon’s important mission. This mission entails all of us to join a war. A war all of us need to be a part of because it can hurt the people we love. It is time that we fight back. It is time we provide people with the ammunition to survive the disease.”
Avon Pink WAR (Walk and Run) Against Breast Cancer Launch
Breast cancer remains women’s toughest enemy and Avon, the company for women, is determined to see an end to the disease with its Kiss Goodbye to Breast Cancer (KGBC) 2014 campaign. As the world’s leading champion against breast cancer, Avon is gearing up for its biggest fight yet, as it stages the Avon Pink Walk and Run (WAR) Against Breast Cancer for the cause’s 12th year here in the Philippines.
The WAR shirt
Avon Urges Everyone to Enlist and Run in the Pink Army to Fight the Disease 
On 12 Oct. 2014, the Mall of Asia Grounds will serve as the battlefield for those who will wage the ultimate fight against breast cancer through the Walk and Run events. Avon KGBC Ambassador Solenn Heussaff and GMA 7 stars Kris Bernal and Rocco Nacino will be on the frontlines to join those in battle.
KGBC Ambassador Solenn Heussaff with fellow Kapuso stars Kris Bernal and Rocco Nacino

The brave souls who will run for the cause can register now until October 6 in the Avon website and Chris Sports branches in Festival Mall, Glorietta 3, SM Mall of Asia, SM Megamall Building B, SM City North EDSA Main Mall, and Market Market.

Enlistment fee is P 550 for the five-kilometer run and P 700 for the 10-kilometer run. The fee is inclusive of the Avon WAR kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for P 299, inclusive of a WAR shirt.

Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM Mall of Asia, and SM Supermalls. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.

Do Something Beautiful against Breast Cancer, 13 October 2013

Since the Philippine launch of Avon’s Kiss Goodbye to Breast Cancer (KGBC) advocacy in 2002, it has been KGBC’s mission to help provide access to care and support to medically underserved women.  Breast cancer remains the top killer of Filipino women, creating an urgent call to action in the fight against this life-threatening disease.  
Avon, the company for women, is once again at the forefront in the fight againts breast cancer by launching its Do Something Beautiful against Breast Cancer Campaign, the idea behind which simply speaks of Filipino’s innate trait of being matulungin or helpful, doing something for someone because you are capable and are willing to help.
You can Do Something Beautiful Against Breast Cancer by participating in this year’s KGBC’s Manila Run on October 13 at the SM Mall of Asia Open Grounds. For a registration fee of P550 for the 5K category and P700 for the 10K category, you’ll receive the Avon KGBC race kit that includes a singlet, race bib number and giveaway.  Proceeds from the event will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

You can register online and get more details about the cause at or, and @AvonPH on Twitter and Instagram.  KGBC Manila Run registration starts August 12 at the following Chris Sports branches: SM North EDSA, SM Megamall, SM Mall of Asia, Glorietta 3, Festival Mall in Alabang, and Fitness and Athletics at Bonifacio Global City.  

You can also help the cause just by posting or tweeting messages or photos that illustrate the concept of ‘doing something beautiful’ for others on your Twitter, Instagram or Facebook beginning 2 September 2013. It can be as simple as a quote, a statement or a picture. Make sure to finish it off with #DoSomethingBeautiful every time to help spread the word!
We want everyone to document actions that though seem small, may have a huge impact on someone else’s life. Little things, as we know, collectively lead to bigger actions and awareness for important issues.
If we all #DoSomethingBeautiful we are helping drive awareness and raise funds for the thousands of Filipinas suffering from breast cancer.  
Happy tweeting and posting!

Your active participation not only makes you a catalyst for change but also translates into a significant contribution towards the fight against breast cancer.  Get on your mark and get ready to Do Something Beautiful against Breast Cancer!

Race to 125,000 Kisses, 2 Oct. 2011

It’s a fact that all women are at risk.
Approximately 70% of breast cancers occur in women with none of the known risk factors. (Source: Philippine Breast Cancer Network)
Avon, a leading corporate advocate against breast cancer invites everyone to be part of their annual Kiss Goodbye to Breast Cancer fundraising event. 
In celebration of its 125th anniversary, the company is holding its Race to 125,000 Kisses, where everyone helps build the giant pink ribbon through their Kisses of Support.
Registration is ongoing. You may check their website for more details.