Category Archives: cancer

Press Release: Filipinos Unite in Arms against Breast Cancer in AVON’s Pink WAR

Thousands Sound Battlecry against One of the Leading Causes of Death Among Women, Led by Ambassador Solenn Heussaff

The SM Mall of Asia Open Grounds bled pink as thousands of supporters joined global beauty brand AVON in all-out war against breast cancer in this year’s AVON  Kiss Goodbye to Breast Cancer (KGBC) Pink Walk and Run (WAR) events.

Marking the cause’s 12th year in the Philippines, the AVON Pink WAR against Breast Cancer renewed and strengthened AVON’s unwavering commitment to fight the disease, which remains the number one killer of women around the world. As the company for women, AVON is more determined than ever to raise awareness on how early detection and regular self-breast checks can help win the war against breast cancer.

The  war was waged via the walk and 5K and 10K run events, with families, friends, and people from of all ages joining AVON’s KGBC ambassador Solenn Heussaff in the battle.  Also on the battlefield were the company for women’s executives d associates led by AVON Philippines Acting General Manager Emie Nierves, Kapuso stars and advocates Kris Bernal and Rocco Nacino, AVON brand ambassadors Anne Curtis and Isabelle Daza, and celebrity supporters Erwan Heussaff and Rovilson Fernandez.

Prepping the crowd for battle was TV host and dancer Regine Tolentino, who led the pre-walk exercises.   She also taught the crowd the Dibdiban Dance, a catchy and easy-to-do dance that teaches women how to do self-breast exams.  Solenn Heussaff talked about the AVON  Check Yourself video, performed by American artist Paula Abdul, which  highlighted the importance of doing self-breast exams.

Uniting with AVON in combat are the Philippine Cancer Society, GMA Network, Inc., SM Supermalls, and Ford Philippines. Proceeds from the Pink WAR will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

Filipinos may also continue contributing to the cause by purchasing its limited edition Skin-So-Soft Lotion (P300 each), proceeds from the sale of which will be earmarked towards the same beneficiaries.PhotoGrid_1413210791346

Nierves expressed her gratitude for the overwhelming support in AVON’s Pink WAR. “You have all made the best choice because your being here makes our stand against breast cancer stronger and more powerful.  We have to remember why we are all here today. We are  at war against a terrible disease.”

Race Report: Race Against Cancer

Due to a previous engagement, I had to beg off from joining this race last Saturday.  Anyhow, I’m happy to share with you dear readers and followers of this blog the report on the race from Maida Pulido, Huper International Creative and Corporate Communications Director, who mentioned that the event was a huge success.  Kudos to the organizer and the participants of this charity run!  

ooOoo

Charity Run Gives Hope to Cancer Patients,
Pushes Through Amidst Security Jitters

Amidst security jitters following the Boston Marathon bombing, Run Against Cancer charity run for indigent cancer patients successfully pushed through as planned on April 20, 2013 at the Bonifacio Global City (BGC), Taguig.

We had to infuse more friends from the police to protect the public as well as guarantee the safety of our runners,” said Dr. Charity Gorospe, Corridor of Hope’s adviser and St. Luke’s Cancer Institute-BGC’s director.

Running on wheelchair and kiddie strollers, cancer survivors, patients, and their families joined about 3,000 other runners of Corridor of Hope, the Cancer Support Group of St. Luke’s Cancer Institute. The successful charity event was also presented by SKYJET Airlines and supported by the Department of Health (DOH).

Photos Courtesy of Run Against Cancer

In his message, DOH Assistant Secretary Eric Tayag underscored that “RUN AGAINST CANCER is not only a good event to raise funds for the benefit of indigent cancer patients, it is also a good advocacy campaign to raise awareness on cancer and also to promote Filipino healthy lifestyle.”

Photo courtesy of Tong Pascual Photography
Meanwhile, Dr. Gorospe inspired cancer patients and their families by encouraging them to patiently go through their healing journey with hope in their hearts.

Corridor of Hope believes that there is no medicine like hope. Thus, going through the cancer treatment process without losing hope means consciously choosing to side with healing and recovery,” said Dr. Gorospe. “A patient’s positive attitude certainly works well with the management of the disease,” she added.

Aside from Asec Tayag and Dr. Gorospe, the event was also attended by various personalities including DLSU Lady Spiker Michele Gumabao, actress Karylle, Philippine Volcanoes’ Andrew Wolff and Chris Everingham, young generation of talents from ABSCBN’s Star Magic Circle, medical practitioners, corporate partners, other cancer support groups, cancer survivors, cancer patients and their families.

Photo courtesy of Run Against Cancer



Photos courtesy of Tong Pascual Photography





SKYJET Airlines gave out two FREE round trip tickets to Batanes and Busuanga via Run Now Fly Later promo to lucky winners

Aside from SKYJET Airlines and DOH, Run Against Cancer was also supported by AHCC Nutrients Philippines, Paramount Life and General Insurance Corporation, Air21, Pocari Sweat, Manila Water, BGC, Manila Bulletin, Manila Times, Philippine Star, Philippine Daily Inquirer, Health Today, Moms Today, 702DZAS, 91.5 BIG Radio, 107.5 WIN Radio, 106.7 EnergyFM, Toby’s Sports, ROX, Runningmate, Runners Runner, and Proactive Sport.

The run was organized by events and productions specialist, HUPER International (02.661.64.89 ask@huperinternational.com).

Run Against Cancer : a Charity Run for Indigent Cancer Patients (2013 Apr. 20 : Bonifacio Global City)

PROJECT BRIEF
Chilling Statistics
Cancer remains a leading cause of death worldwide according to the World Health Organization. In 2008, it accounted for 7.6 million deaths (around 13% of all deaths). About 70% of all cancer deaths occurred in low- and middle-income countries. Deaths from cancer worldwide are projected to continue to rise to over 13.1 million in 2030.Œ
In the Philippines, recent studies from 2008-2010 have shown a steady increase in cancer incidence. It is also predicted that new cases of cancer will amount to roughly 82,468 new cases in both male and female. 
Now, more than ever, it is important to spread cancer awareness and information to keep the numbers from rising even further.

Challenging Realities
Cancer is a devastating disease that gnaws, not only on the patients, but also on their families. It takes its toll on their bodies, emotions, finances, and relationships. While there are available sophisticated medical technology and equipment, cadre of experts in cancer treatment and management, and protocols equal to the patients’ requirement for healing, the cost of therapy is prohibitively high. With the poverty rate at 45% in Q4 of 2011, most Filipinos cannot afford even the “standard-of-care” treatments. Unless we all step into the ugly picture and stand up to cancer, it might continue to cripple more families and claim more lives.

Frontrunners of Hope
Ever at the forefront of the fight against cancer, the country’s premier tertiary cancer center, ST. LUKE’S MEDICAL CENTER, partners with the St. Luke’s Cancer Institute’s CORRIDOR OF HOPE, INC., to help spread cancer awareness and bring hope to cancer patients and their families.

On 20 April 2013, the St. Luke’s Cancer Institute’s Corridor of Hope, in collaboration with ally medical practitioners, corporate partners, cancer support groups, and cancer patients and families, leads the race to life through RUN AGAINST CANCER, a charity run for the benefit of indigent cancer patients.

Cancer patients’ healing journey is often long and arduous. We can help bridge the gap between indigent cancer patients and their needed treatment if we’d altogether unleash the power of our feet. With our help, they just might be 3K, 5K, or 10K away from their recovery.

Support the race to life. Run against cancer.

Π(World Health Organization, Cancer Fact Sheet, February 2012, http://www.who.int/mediacentre/factsheets/fs297/en/)
 (http://www.psmo.org.ph/philippine-society-of-medical-oncology-leads-celebration-of-cancer-consciousness-week/)

THE OBJECTIVES:
• To raise a minimum of P 20M to help the indigent cancer patients of St. Luke’s Medical Center and other hospitals through partnerships with the cancer support and advocacy groups.
• To create avenues to establish partnership with advocates and supporters for sustainable programs to help the indigent cancer patients.
• To increase awareness about cancer prevention and management.
THE TARGET RUNNERS:
• Cancer Survivors and Families
• Cancer Support Groups
• Advocates of Health
• Company delegates
• Churches
• NGO’s
• Students
• Professional Runners

RUN AGAINST CANCER
A Charity Run for Indigent Cancer Patients initiated by Corridor of Hope, Inc., the official cancer support group of St. Luke’s Medical Center in cooperation with different cancer support groups and organized by Huper Events and Productions Specialist International Corp.
20 April 2013, Saturday
4:30AM Assembly Time
Bonifacio Global City (BGC)
CATEGORY REG FEE*** GUN START
10K P 800.00 5:00AM
5K P 700.00 5:15AM
3K P 600.00 5:30AM

*** Includes race singlet, race bib and race chip
SPECIAL PRIZES:

• Medals and special prizes for Top 5 finishers for each category
• Round tickets for 2 persons for Batanes or Busuanga from Skyjet Airlines to be raffled to all registered runners
• Sampling and freebies from Sponsors and Exhibitors
ONLINE REGISTRATION (20 JANUARY – 18 APRIL 2013)
runningmate.com

ONSITE REGISTRATION (20 JANUARY – 18 APRIL 2013)
ST. LUKE’S MEDICAL CENTER CANCER INSTITUTE
Quezon City and BGC Branches

IN-STORE REGISTRATION AND RACE KIT REDEMPTION (30 MARCH – 18 APRIL 2013)
• Toby’s Arena @ SM Mall of Asia
• Toby’s Sports @ Glorietta Makati
• Toby’s Sports @ Robinson’s Galleria
• Brooks Store @ SM North EDSA