Category Archives: forefoot

Reebok’s “The Sport of Fitness Has Arrived” Campaign Launched!

14 April 2012 — The Reebok Experience Zone Philippines in partnership with Crossfit® was launched on April 13, Friday evening, at Eastwood City Walk. I was invited to take part in the event and discover Reebok’s latest footwear technology called RealFlex (RF). It’s a new technology designed for natural movement and flexibility.  

I’ve heard of Reebook in the 80s.  Most of my classmates back then owned this famous white or black high-top basketball shoes and it was quite a fad in the campus, and if you own one, you’d be considered a fashionista.  But I never get to wear any of Reebok’s products until now. Thanks to Reebok Philippines (thru the invite of Villy of Reebok and fellow blogger Blas aka Titanium Runner) for giving me a pair of Reebok’s RF. 

In as much as wanted to test the new Reebook pair (colored gray and light blue) the following week, I couldn’t just yet as I was still in the middle of a training run and also got another new pair of running shoes for break-in (courtesy of a Gift Certificate won at bloggers meet and greet raffle last January) which I would be using in an upcoming big race. 
I finally had my chance to initially test RF last Tuesday, April 19, in a six-kilometer run, a combination of some flat and hilly training run for me that night.  My verdict:  RF is very light, soft and flexible. It conforms to the shape of your feet; it’s like wearing another pair of very thick socks.  Ideal distance to run in it would be from 3 KM at the minimum to 15-16 KMs maximum.  RF is good for speedy runners who want protection and a minimalist feel during races.  Tip: Get a pair one size up as RF is a little cutie in terms of size.

The Sport of Fitness Has Arrived (in the Philippines) Campaign

Reebok invites everyone to experience their Reebok Experience Zone and discover Crossfit®, a strength and conditioning program.  The Reebok Experience Zone is a FREE, interactive retail event, and it will go around different malls in Metro Manila until June.  Everyone gets a chance to participate in a CrossFitChallenge by trying on RealFlex shoes and various CrossFit movements including box jump, jump rope, and air squat.  This campaign aims to change the way people perceive, define, and experience fitness. 
Reebok Experience Zone


About Reebok
Reebok International Ltd., headquartered in CantonMAUSA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok
Or, discover Reebok at the following locations: 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.  
CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.  
For more information, please visit CrossFitCrossFit Facebook site or CrossFit YouTube.  CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.
About RSH Marketing Philippines, Inc.
RSH Marketing Philippines, Inc. is the local distributor of Reebok.
Reebok Realflex is available at Reebok stores in Megamall, Trinoma, Festival Mall, Eastwood Citywalk2, Robinsons Galleria and Royal Sporting House stores nationwide.
For more information, please call (02) 635-4301.