Category Archives: fundraising

Heroes for Children Run, 4 Sep. 2016

UNICEF Celebrity Advocate for Children Anne Curtis invites runners to join the second year of the Heroes for Children Run on  September 4, Sunday at the SM Mall of Asia grounds.

Heroes Run
(L-R) UNICEF Celebrity Advocate for Children Anne Curtis, UNICEF Philippines Country Representative Lotta Sylwander and Coach Rio dela Cruz invite the public to join the Heroes for Children Run on September 4, 2016, Sunday at the SM Mall of Asia grounds. Proceeds from the run will go to UNICEF’s First 1,000 Days campaign for children’s health and nutrition.

“I was deeply inspired by the support we received during last year’s run. From children with disabilities to serious runners, the public came together for a great cause. This year, I’m inviting everyone once again to be a hero for children. All proceeds will benefit UNICEF’s First 1,000 Days campaign for children’s health and nutrition needs,” says Curtis.

“For 70 years, UNICEF has worked to improve the lives of the most disadvantaged, vulnerable, and excluded children around the world. Despite the many gains, the lives and futures of millions of children are still in jeopardy. In the Philippines, one out of three children under the age of five suffers from chronic malnutrition—the effects of which can be permanent, irreversible and even fatal after two years of age. UNICEF believes every child should have a fair chance at life,” UNICEF Philippines Country Representative Lotta Sylwander says.

The First 1,000 Days programme focuses on prenatal and early childhood interventions to prevent undernutrition including quality care for mothers, proper nutrition and complementary feeding, and life-saving treatment for severe acute malnutrition. The effect of good health and nutrition lasts well into adulthood and is key ingredient in breaking the cycle of poverty.

Last year’s run saw more than 3,200 runners raise P 3M for the benefit of the First 1,000 Days programme. This year, the event aims to attract more runners to raise funds for the campaign.

“We are grateful for Anne’s dedication and significant contributions in raising awareness and funds for children in need. Anne’s power lies in her sincerity and genuine passion in everything she does. Through her support, we will continue to make a huge difference for children in need,” Sylwander adds.

Fans who want to support Anne but cannot physically run or be present on race day may donate on her personal SimplyGiving Fundraising Page.  Ms. Curtis was appointed as UNICEF Celebrity Advocate in November 2014.

Heroes PosterIn-store registration is ongoing until August 28 only at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Homes, Glorietta, Market! Market!, Robinsons Place Manila, and from August 15 to 28 at UP TownCenter.  The benefit run is one of the many activities slated as UNICEF celebrates its 70th anniversary helping to build a better world for every child.

The Heroes for Children Run 2016 is organized by Anne Curtis and co-presented by RunRio through the support of SM Mall of Asia, Cherry Mobile, Gatorade, Viva Artists Agency Incorporated, Toy Kingdom, Swatch, Eureka Home Appliances, Maynilad, Philippine Star, Good Housekeeping, Female Network, SM Cinemas, Nyxsys Philippines, Chris Sports, F1 Hotel & Resorts, Transprint Corporation, Microtel by Wyndham, Hisense/Devant, and Pacific Cross Insurance.

To know more about the run and UNICEF’s programs, visit or call 758.1000, Mondays to Fridays from 9:00 AM to 6:00 PM.

UNICEF promotes the rights and well-being of every child in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action focusing special effort on reaching the most vulnerable and excluded children to the benefit of all children everywhere.

Visit UNICEF Philippines website, Facebook page and Twitter.

Dance Unite! : One United Move and Groove to Raise Funds for the Rebuilding of Yolanda-Stricken Areas, 22 Nov 2014

Just finished attending an event launch last October 22, when I got an invite from Betty Romero, Deputy Director of Lifeline Foundation for their event launch the next day.   But I couldn’t attend due to an earlier commitment.  That’s why, I was thankful for the efforts made by two fellow bloggers, Tonette of when she posted about it in a bloggers group, and Ross Del Rosario, founder and editor of, who said YES and attended the launch on my behalf.  

Photo by Ross Del Rosario

I couldn’t be happier as I start the next day with purpose and drive knowing everything’s taken care of by both of them.  I have supported Lifeline Foundation’s advocacies in the past via this blog. And, I wouldn’t hesitate to support them again this year.  Lifeline Foundation advocates changing the world one life at a time.  Thus, the event is for the Foundation to raise funds for the rehabilitation and rebuilding efforts for victims whose lives were affected by Typhoon Yolanda (international name: Haiyan) almost a year ago now.  So, if you want to make a difference, why not join this dance marathon, and get ready to groove! To know more about the dance event, below is the full text of Ross Del Rosario’s blog article.

Photo by Ross Del Rosario


Dance Unite! : One United Move and Groove to Raise Funds for the Rebuilding of Yolanda-­Stricken Areas

By Ross Del Rosario

The Yolanda-stricken communities are still in the process of rehabilitation so we could bring back a new and improved-for-the-better Central Visayas. It was such a touching experience hearing about lots of relief donations in many forms, from cash to kind, from service to celebrity visits, to the Philippines after the Yolanda or internationally known Haiyan tragedy.

However, we must not stop helping because the storm may be over, but the tragedy is still very clear in memory for those affected especially when they are now starting again from scratch, or from what little remains of their personal belongings or properties. The noble efforts must continue if we really want to.

It would be of great help if we help rebuild their lives that have been devastated by a cruel weather disturbance that left many of our countrymen feeling so hopeless and forsaken after the loss of their loved ones and homes.

Thus, it is with great admiration to keep seeing movements for the benefit of these Yolanda-stricken areas. I understand that the process to recover will take years so all the efforts are well appreciated.  Among the many organizations that have partnered together to bring back hope for the Yolanda survivors are the Lifeline Foundation and Food for the Hungry.

They are now back to offer once a again a dance marathon dubbed as Dance Unite!: One United Move and Groove to Raise Funds for the Rebuilding of Yolanda—Stricken Areas.  Whew! It’s such a long event title!

At a press conference held last  October 23 at the Slice restaurant located at Bonifacio Global City, the organizers announced their upcoming dance marathon event scheduled on 22 Nov. 2014 at the Quirino Grandstand of Manila.

The press conference was led by Lifeline Foundation Deputy Director Betty Romero, with short talks from Owen Rea, the Research Development Manager of Food for the Hungry, and Andy Gomez from the Philippine Tackle Football League. Judy Jamolangue, Project Director for Dance Unite was also present.

The organizers are targeting around 3,000 participants coming from call centers and BPOs, colleges and universities, NGOs, and other organizations, but of course, the more would be merrier and really awesome! Proceeds will go to different community livelihood, education and empowerment projects and initiatives.

The organizers also played a video showing celebrities and soon-to-be husband and wife Dingdong Dantes and Marian Rivera, or otherwise known as “DongYan”.

“Sample! Sample!,” they say so all press conference attendees and event organizers showed off their dancing prowess led by a dance instructor.  Everyone eagerly swayed to the beat and moved to the rhythm of the dance music!

The dance marathon registration kits are available at P550 including a marathon shirt and loot bags. Special discount prices will be given for student registrants.  Register online at, or at selected Chris Sports outlets, or call them at +632 621 5058  or +632 247 4186.

For more information on sponsorships and partnerships, contact: Betty Romero, Deputy Director, Lifeline Foundation +63917 580 4102, +632 621 5058 | Owen Rea, Resource Development Manager, Food for the Hungry Philippines and Dance Unite  Project Coordinator +63932 871 0912.

Press Release: Filipinos Unite in Arms against Breast Cancer in AVON’s Pink WAR

Thousands Sound Battlecry against One of the Leading Causes of Death Among Women, Led by Ambassador Solenn Heussaff

The SM Mall of Asia Open Grounds bled pink as thousands of supporters joined global beauty brand AVON in all-out war against breast cancer in this year’s AVON  Kiss Goodbye to Breast Cancer (KGBC) Pink Walk and Run (WAR) events.

Marking the cause’s 12th year in the Philippines, the AVON Pink WAR against Breast Cancer renewed and strengthened AVON’s unwavering commitment to fight the disease, which remains the number one killer of women around the world. As the company for women, AVON is more determined than ever to raise awareness on how early detection and regular self-breast checks can help win the war against breast cancer.

The  war was waged via the walk and 5K and 10K run events, with families, friends, and people from of all ages joining AVON’s KGBC ambassador Solenn Heussaff in the battle.  Also on the battlefield were the company for women’s executives d associates led by AVON Philippines Acting General Manager Emie Nierves, Kapuso stars and advocates Kris Bernal and Rocco Nacino, AVON brand ambassadors Anne Curtis and Isabelle Daza, and celebrity supporters Erwan Heussaff and Rovilson Fernandez.

Prepping the crowd for battle was TV host and dancer Regine Tolentino, who led the pre-walk exercises.   She also taught the crowd the Dibdiban Dance, a catchy and easy-to-do dance that teaches women how to do self-breast exams.  Solenn Heussaff talked about the AVON  Check Yourself video, performed by American artist Paula Abdul, which  highlighted the importance of doing self-breast exams.

Uniting with AVON in combat are the Philippine Cancer Society, GMA Network, Inc., SM Supermalls, and Ford Philippines. Proceeds from the Pink WAR will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

Filipinos may also continue contributing to the cause by purchasing its limited edition Skin-So-Soft Lotion (P300 each), proceeds from the sale of which will be earmarked towards the same beneficiaries.PhotoGrid_1413210791346

Nierves expressed her gratitude for the overwhelming support in AVON’s Pink WAR. “You have all made the best choice because your being here makes our stand against breast cancer stronger and more powerful.  We have to remember why we are all here today. We are  at war against a terrible disease.”

Haiyan (Typhoon Yolanda) International Fundraising Art Exhibition, 6-26 April 2014

International and Filipino Artists Create Exhibition to Support Typhoon Haiyan (Yolanda) Relief Efforts

On  6 April 2014, a consortium of international and Filipino artists will open the Haiyan International Fundraising Art Exhibition 2014. This exhibition, which features art works from over 40 international artists and 17 Filipino artists, showcases the support from the art community from around the world for the victims of Typhoon Haiyan.
Haiyan International Fundraising Art Exhibition 2014 was conceptualized by Singapore National Artist Goh Beng Kwan and Filipino artist Florence Cinco when they and other artists from the ASEAN region convened to celebrate the 86th Birthday Anniversary of His Majesty King Bhumibol Adulyadej in Thailand. Alongside Mr. Goh Beng Kwan and Mr. Cinco, the consortium of artists participating in the exhibition includes Mr. Ilseon Ryu (Korea), President and Art Director of Ecorea Biennale Committee and President of the Asia-Pacific Institute of Art & Research; Ms. Grete Marstein (Norway), President of the Norwegian Artists Copyright Association and International Vice President of the International Association of Art (UNESCO); Mr. Trinh Tuan (Vietnam); Mr. Daniel Houle Jayd (Canada), and Mr. Wattanachot Tungateja (Thailand). The exhibition is organized and curated by Mr. Florence Cinco, Mr. Red Mansueto, and Ms. Aimee Villas Adalla.
 Catalogs of some of the artworks to be featured in the exhibition

Each of the artists participating in the Haiyan International Fundraising Art Exhibition 2014 has contributed an artwork in support of the ongoing relief and reconstruction efforts in the Visayas region. All proceeds from the art works sold during the exhibition will go to MyShelter Foundation, whose Liter of Light program provides low-cost, simple solar lighting to disaster-stricken areas, creating local jobs, teaching green skills, and empowering local communities.
Since Haiyan struck, thousands of people have lived without electricity. As a result, women feel unsafe, children cannot study at night, and households remain dependent on expensive or unreliable forms of lighting (i.e., kerosene, candles) to survive. In the most devastated communities, these alternative energy sources have already run out. MyShelter Foundation was the first organization to respond to the immediate need for lighting in Palo, Leyte, providing the cheapest form of lighting through its Liter of (Night) Lights and street lamps, which were assembled and installed in the community within 40 days of the disaster.
Liter of Light’s efforts to aid the Typhoon Haiyan victims focus on assembling and installing night lights and street lamps for 228 bunkhouses in Leyte and Samar, the areas most affected by Typhoon Haiyan. At a cost of just US $9 per beneficiary, MyShelter Foundation’s Liters of Light will bring light and hope to over 27,000 people displaced and affected by the storm.
Haiyan International Fundraising Art Exhibition 2014 runs from 6-26 April 2014 at Galleria Duemila. For more information, please call telephone number +63 2 831.9990; telefax number +63 2 833.9815 and look for Thess Ponce or Mark Arvin Patiag. For more information on Galleria Duemila, visit for details and event happenings or e-mail
For more information on Haiyan International Fundraising Art Exhibition 2014, click here.  

You may visit or e-mail for more information on the Liter of Light and MyShelter Foundation.