A simple invite from a fellow blogger (Jinoe of takbo.ph) brought me to a presscon for the New Balance Power Run yesterday, July 29. The event was well attended by key officers of New Balance, media men, multisport athletes, TV personalities, editors of sports magazines, bloggers, and beneficiaries of the run.
One of the most memorable races I couldn’t forget in 2008 was the New Balance 25k Power Race which was held in Clark, Pampanga. It was the longest distance I’ve ever ran. For the first time runners wore timing chips to get accurate results of their time. In addition, finisher medals were also given to all runners.
This year, NB is raising the bar again by bringing the race to Manila which will take place on September 27, 2009 at the Fort Bonifacio Global City, Taguig. It will feature 21k, 10k, 5k, and 3k with registration fees of Php 500 for the 21k, Php 350 for the 10k, Php 300 for the 5k and Php 250 for the 3k category. The first 500 to register for the 3k run will get a NB Power Run-Dole t-shirt while finisher medals await participants of the 5k, 10k and 21k.
The proceeds of the race will support Philippine Cancer Society’s endeavor to reach 25,000 participants for the Lecture Series, about 15,000 women for breast and cervical examinations and schools for youth anti-smoking campaign in 2010.
It will also benefit Carewell Community’s program to help people with cancer and their families cope more effectively with cancer by providing support groups and counseling, medical consult and referrals, wellness talks and fun activities.
For ICanServe, the Power Run will aid the Ating Dibdibin project, a community-based screening program that promotes breast cancer awareness, early detection and support for of breast cancer patients.
NBx1225 and NBx758 for Better Running Performance
These two new shoes feature the latest running footwear innovation that enhances the relationship between the runner and the sport of running.
New Balance 1225, a high mileage trainer for runners who require moderate stability with exceptional cushioning. It features two all-new NB technologies, N-ergy and Stabilicore.
N-ergy provides responsive cushioning, a smooth transition, and impact force distribution, reducing the number of “hot spots” in the shoe.
Stabilicore, a medial support system that provides an extremely smooth transition from heel strike to toe off, offers pronation control, a continuous range of support through the gait cycle, and enhanced cosmetic appeal. ABZORB® cushioning combined with ABZORB® FL and an Ortholite® insert ensure a comfortable, cushioned ride, while an NLOCK® support system provides enhanced mid-foot structure, and an Ndurance® heel crash pad offers durability. A Lightning Dry Phantom Liner™ offers moisture management and blister-free comfort, an Ortholite® insert ensures a cushioned ride, and the NB Sure Lace™ keeps shoes tied. 360° reflectivity ensures safety during early morning and evening runs. The 1225 is built on NB’s new PL-1 performance last which provides a more form-fitting feel with a more streamlined look.
New Balance 758, a training shoe designed to provide dedicated and new runners alike with a lightweight, responsive, and cushioned ride.
It features N-ergy, the all-new NB technology that provides responsive cushioning, a smooth transition, and impact force distribution, reducing the number of “hot spots” in the shoe. ABZORB® cushioning combined with a full length ABZORB® strobel board ensures a comfortable ride, while an NLOCK® support system provides enhanced mid-foot structure, and a Stability Web ensures for lightweight midfoot support. A Lightning Dry Phantom Liner™ offers moisture management and blister-free comfort, an Ndurance heel crash pad offers durability, and the NB Sure Lace™ keeps shoes tied.
360° reflectivity ensures safety during early morning and evening runs. It is built on NB’s ACTEVA® LITE midsole creating a lightweight and responsive fit and feel. Utilizing NB’s new PL-1 performance last gives the 758 a more form-fitting feel with a more streamlined look. The design conveys a minimalistic saddle story and it provides a secure upper wrap, as well as a lightweight and breathable presentation.
This event is supported by Smart, Rider, 100Plus, Planet Sports, Businessworld, Solar Sports, Ipanema, The Athletes Foot, Summit Mineral Water, Phiten, Department of Tourism, Dole, California Pizza Kitchen, Alaska, K2 Interactive, Bridges, Cyrus Logistics Inc., The Philippine Star, Action&Fitness Magazine, Wave 89.1, Yehey.com and Audiowav.
Registration starts on August 8, 2009 at the following New Balance outlets in Glorietta, Shangri-la Mall, Festival Mall, Planet Sports Rockwell, Planet Sports Trinoma, Planet Sports V-Mall, Secondwind UP Diliman and RUNNR at Bonifacio High Street. Registration form is also available at New Balance site.
See you at the Starting Line!