Category Archives: Kris Bernal

Press Release: Filipinos Unite in Arms against Breast Cancer in AVON’s Pink WAR

Thousands Sound Battlecry against One of the Leading Causes of Death Among Women, Led by Ambassador Solenn Heussaff

The SM Mall of Asia Open Grounds bled pink as thousands of supporters joined global beauty brand AVON in all-out war against breast cancer in this year’s AVON  Kiss Goodbye to Breast Cancer (KGBC) Pink Walk and Run (WAR) events.

Marking the cause’s 12th year in the Philippines, the AVON Pink WAR against Breast Cancer renewed and strengthened AVON’s unwavering commitment to fight the disease, which remains the number one killer of women around the world. As the company for women, AVON is more determined than ever to raise awareness on how early detection and regular self-breast checks can help win the war against breast cancer.

The  war was waged via the walk and 5K and 10K run events, with families, friends, and people from of all ages joining AVON’s KGBC ambassador Solenn Heussaff in the battle.  Also on the battlefield were the company for women’s executives d associates led by AVON Philippines Acting General Manager Emie Nierves, Kapuso stars and advocates Kris Bernal and Rocco Nacino, AVON brand ambassadors Anne Curtis and Isabelle Daza, and celebrity supporters Erwan Heussaff and Rovilson Fernandez.

Prepping the crowd for battle was TV host and dancer Regine Tolentino, who led the pre-walk exercises.   She also taught the crowd the Dibdiban Dance, a catchy and easy-to-do dance that teaches women how to do self-breast exams.  Solenn Heussaff talked about the AVON  Check Yourself video, performed by American artist Paula Abdul, which  highlighted the importance of doing self-breast exams.

Uniting with AVON in combat are the Philippine Cancer Society, GMA Network, Inc., SM Supermalls, and Ford Philippines. Proceeds from the Pink WAR will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

Filipinos may also continue contributing to the cause by purchasing its limited edition Skin-So-Soft Lotion (P300 each), proceeds from the sale of which will be earmarked towards the same beneficiaries.PhotoGrid_1413210791346

Nierves expressed her gratitude for the overwhelming support in AVON’s Pink WAR. “You have all made the best choice because your being here makes our stand against breast cancer stronger and more powerful.  We have to remember why we are all here today. We are  at war against a terrible disease.”

Avon Pink WAR (Walk and Run) Against Breast Cancer, 12 Oct. 2014

Avon Pink War, a walk and run against breast cancer, was launched on September 4 with Avon Philippines President and General Manager, Julie Tatarczuk, welcoming everyone and sharing the overwhelming response from their advocacy partners in fulfilling the mission to increase awareness of the disease and help save lives. Tatarczuk declared, “I am grateful for the opportunity to stand before all of you today and invite you on Avon’s important mission. This mission entails all of us to join a war. A war all of us need to be a part of because it can hurt the people we love. It is time that we fight back. It is time we provide people with the ammunition to survive the disease.”
Avon Pink WAR (Walk and Run) Against Breast Cancer Launch
Breast cancer remains women’s toughest enemy and Avon, the company for women, is determined to see an end to the disease with its Kiss Goodbye to Breast Cancer (KGBC) 2014 campaign. As the world’s leading champion against breast cancer, Avon is gearing up for its biggest fight yet, as it stages the Avon Pink Walk and Run (WAR) Against Breast Cancer for the cause’s 12th year here in the Philippines.
 
The WAR shirt
 
Avon Urges Everyone to Enlist and Run in the Pink Army to Fight the Disease 
  
On 12 Oct. 2014, the Mall of Asia Grounds will serve as the battlefield for those who will wage the ultimate fight against breast cancer through the Walk and Run events. Avon KGBC Ambassador Solenn Heussaff and GMA 7 stars Kris Bernal and Rocco Nacino will be on the frontlines to join those in battle.
 
KGBC Ambassador Solenn Heussaff with fellow Kapuso stars Kris Bernal and Rocco Nacino
 

The brave souls who will run for the cause can register now until October 6 in the Avon website and Chris Sports branches in Festival Mall, Glorietta 3, SM Mall of Asia, SM Megamall Building B, SM City North EDSA Main Mall, and Market Market.

Enlistment fee is P 550 for the five-kilometer run and P 700 for the 10-kilometer run. The fee is inclusive of the Avon WAR kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for P 299, inclusive of a WAR shirt.

Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM Mall of Asia, and SM Supermalls. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.