Category Archives: minimalist running

Press Release: Saucony Launches Kinvara 3rd ed.

Industry’s Most Highly Anticipated Shoe 
of the Season is Now in the Philippines

Saucony unveils the all-new Kinvara 3, the industry’s most highly anticipated shoe of the season and the third update to the brand’s award-winning natural motion running shoe.  Saucony continues to inspire runners to find their personal “strong” through running with the much-anticipated arrival of Kinvara 3.  The all-new Kinvara 3 is the third edition of the iconic Kinvara, a minimalist shoe that is renowned for being lightweight and highly responsive.
“Of all the shoes released by Saucony, runners and retailers are especially excited by the new Kinvara 3,” said Chris Lindner, chief marketing officer for Saucony. “The Kinvara was among the first natural motion running shoes available in the marketplace and positioned Saucony as an industry leader in the category. The Kinvara 3, an even better technical running shoe than its predecessors, delivers more than a great shoe: It inspires an incredible running experience. People just can’t wait to get it on and go.”
Saucony is a top name in running, an authentic performance footwear brand.  Throughout the years, Saucony has become legendary with its trailblazing innovations and cutting-edge technological expertise, including pioneering the minimalist shoe category – the buzz in the running community today.
Kinvara 3: So Much Technology, So Little Shoe
The next-generation Kinvara, weighing only 7.7 ounces (based on a men’s size 9), is a performance training shoe with a 4mm heel-to-toe offset that positions the runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (with a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.
Saucony has taken the Kinvara 3 to a whole new level with a precision engineered upper that is lighter and more flexible thanks to FlexFilm™ technology, a lightweight, highly dynamic flexible film affixed onto the breathable mesh upper that secures and stabilizes the foot throughout the gait cycle. Memory Foam heel pods in the collar ensure an ultra-secure ride.
Saucony’s high abrasion EVA exposed foam midsole allows for lightweight protection underfoot, while maximizing rebound and flexibility. After studying wear patterns on thousands of test shoes, Saucony adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed on parts of the Kinvara 3’s outsole for enhanced durability without adding weight. The reengineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel to toe.


About the Award-Winning Kinvara

The Saucony Kinvara, launched in early 2010, has been recognized with numerous industry awards including: “Best Debut” (Runner’s World magazine, Summer 2010); “Gear of the Year” (Outside magazine, Fall/Winter 2010); “Best Shoe in the Performance Category” (The Running Network, Fall 2010); “Best Debut” (Endurance Sports Media Group, Fall 2010); “Best Buy”- Kinvara 2 (Runner’s World Awards 2011);“Best Update”- Kinvara 3 (Runner’s World UK 2012), among others.

The Kinvara 3 is available in specialty run retailers and major department stores nationwide.
About Saucony

Saucony is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ ViZiPRO™ and AMP PRO2™ apparel. At Saucony, their mantra is “a good day is when we get to run. A great day is when we inspire someone else to run.”

For more information, go to www.facebook.com/SauconyPhilippines or follow SauconyPH on Twitter.

Reebok’s “The Sport of Fitness Has Arrived” Campaign Launched!

14 April 2012 — The Reebok Experience Zone Philippines in partnership with Crossfit® was launched on April 13, Friday evening, at Eastwood City Walk. I was invited to take part in the event and discover Reebok’s latest footwear technology called RealFlex (RF). It’s a new technology designed for natural movement and flexibility.  



I’ve heard of Reebook in the 80s.  Most of my classmates back then owned this famous white or black high-top basketball shoes and it was quite a fad in the campus, and if you own one, you’d be considered a fashionista.  But I never get to wear any of Reebok’s products until now. Thanks to Reebok Philippines (thru the invite of Villy of Reebok and fellow blogger Blas aka Titanium Runner) for giving me a pair of Reebok’s RF. 

In as much as wanted to test the new Reebook pair (colored gray and light blue) the following week, I couldn’t just yet as I was still in the middle of a training run and also got another new pair of running shoes for break-in (courtesy of a Gift Certificate won at bloggers meet and greet raffle last January) which I would be using in an upcoming big race. 
I finally had my chance to initially test RF last Tuesday, April 19, in a six-kilometer run, a combination of some flat and hilly training run for me that night.  My verdict:  RF is very light, soft and flexible. It conforms to the shape of your feet; it’s like wearing another pair of very thick socks.  Ideal distance to run in it would be from 3 KM at the minimum to 15-16 KMs maximum.  RF is good for speedy runners who want protection and a minimalist feel during races.  Tip: Get a pair one size up as RF is a little cutie in terms of size.


The Sport of Fitness Has Arrived (in the Philippines) Campaign

Reebok invites everyone to experience their Reebok Experience Zone and discover Crossfit®, a strength and conditioning program.  The Reebok Experience Zone is a FREE, interactive retail event, and it will go around different malls in Metro Manila until June.  Everyone gets a chance to participate in a CrossFitChallenge by trying on RealFlex shoes and various CrossFit movements including box jump, jump rope, and air squat.  This campaign aims to change the way people perceive, define, and experience fitness. 
Reebok Experience Zone

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About Reebok
Reebok International Ltd., headquartered in CantonMAUSA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok
Or, discover Reebok at the following locations: 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.  
CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.  
For more information, please visit CrossFitCrossFit Facebook site or CrossFit YouTube.  CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.
About RSH Marketing Philippines, Inc.
RSH Marketing Philippines, Inc. is the local distributor of Reebok.
Reebok Realflex is available at Reebok stores in Megamall, Trinoma, Festival Mall, Eastwood Citywalk2, Robinsons Galleria and Royal Sporting House stores nationwide.
For more information, please call (02) 635-4301. 

Tales from the Kitchen: Nike Free

In the early 2000s, Nike’s Innovation Kitchen Director Tobie Hatfield and some of his colleagues cooked the world’s greatest products and technologies that gave birth to one of the Kitchen‘s best recipes, Nike Free, a footwear product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.
This is the story of the advent of Nike Free.


Many thanks to Ogilvy Public Relations, especially to Marco Sindiong, for sharing this material and funny video.