NIKE, Inc. introduced its latest innovations, the Nike Free Flyknit and Nike Free Hyperfeel, along with two new apparel technologies, Aeroloft and Dri-FIT Knit designed to enhance runners’ natural abilities. These new technologies were guided by Nike’s Nature Amplified design ethos, an approach that is focused on the body in motion design fueled by scientific data and athlete insights.
“Innovation is not about creating for its own sake, it’s about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.
|Women’s (blue) and Men’s (green) Nike Free Flyknit|
The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies, the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.
The Nike Free Flyknit is available at select Philippine Nike Stores beginning August 1 of this year.
Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.
Nike Aeroloft technology also debuted in the ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry.
Nike Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability, while seamless construction ensures a smooth fit free of distraction.
The Nike Dri-FIT Knit is now available at Nike Park The Fort.
“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, NIKE Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led.”