The running brand powered by Swiss technology has launched its own running gear for effortless running
ZURICH, SWITZERLAND – Six years after starting up, one million people worldwide are running in On shoes. As an addition to its running shoe range, the Swiss sports company has launched its own performance running gear for men and women. “A lot of runners kept asking us, ‘When can I get On apparel to go with my On shoes?’ explains On co-founder David Allemann. “Yet it took us three years to figure out how we wanted to develop apparel differently. We decided not to do another running collection that keeps changing every season. Instead, we created the absolute essentials. Our favorite running jacket. Our favorite running shorts and tights. And our favorite T-shirt.”
But how does a running jacket become your favorite one? That’s what the founders of On kept asking themselves. So they thought about their shoes and how runners kept saying that they love their Ons because they are effortless. It takes a lot of effort to make something look effortless became their guiding thought. They started to design running gear that has to outperform while looking relaxed.
The On Essentials feature very light and stretchable fabrics to let your body move freely. They offer protection where and when you need it. Not too much, not too little. Intelligent details beyond gimmicks make a difference. And the design of the On Essentials can move between different worlds. In the end, your favorite piece is something you don’t even notice anymore, until it is gone. There are six On Essentials for men and eight for women: a jacket, two shirts, a long sleeve shirt, a short, a running pant, a tight and a tank top. Available as of August 2016 at selected retailers worldwide. Here’s a list of On Retailers in the Philippines (as of March 17) including On Price List.
On Story tells the humble beginnings of the sports company based in Zurich, Portland (Oregon) and Yokohama (Japan). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearheads this notion. On running shoes are winning design and technology On Technology distinctions all over the world – most recently the ISPO Awards – Triple Win for On for the Best Performance Shoe 2015/16. World Champions and elite athletes win medals in On.
On’s ingenious CloudTec sole is patented worldwide. Six years after market launch, On is available from more than 2,200 specialist running stores in 50 countries in Europe, North America, South America, and Asia-Pacific.
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