22 Oct 2014 — It’s fantastic to have witnessed the recent grand opening of the second botique of Under Armour (UA) located at SM Megamall in Ortigas, Mandaluyong City. Mixed Martial Arts (MMA) fighter Brandon “The Truth” Vera, together with local celebrity athletes, VIPs, and guests kick off the grand opening event by cutting the ribbon (using a chain) in style .
The UA brand personifies a gritty and real stance endorsed by no other than renowned athletes such as former Ateneo volleyball player Gretchen Ho and football star of the women national team Natasha Alquiros. The store offers a variety and colorful Fall/Winter collections.
The special launch event highlights a high-intensity six-minute interval workout dubbed as Under Armour Assault gamely participated by celebrity athletes under the guidance and coaching staff from Crossfit Mad Minute. CrossFit aka “the sport of fitness” is basically a timed and scored strength and conditioning program for athletes that focuses on pretty shorter but intense workouts to effectively burn calories, develops endurance, and strengthens core muscles. It amazes me to see these women athletes doing the same exercises as competitively as the men! With them during the UA celebrity challenge are the equally energetic hosts Anthony Suntay and Patricia Hizon.
The UA is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd and its Megamall location was made possible by local retailer, Grupo Athletica. Definitely kudos to the “Dream Team” for doing such a good job! Super thanks to Judith Staples and Jérémy Callegher for having me at the UA Megamall launch event.
Committed to empower runners, Saucony recently opened its first store in the Philippines on October 14, and is currently located at the 2nd floor of Glorietta 3 in Makati. The store houses its footwear and apparel collections, and other accessories. (Featured image by Tonette Pinay Health Junkie | healthjunkie.ph)
At the same time, it also launched the release of the much-awaited neutral running shoe, Ride 7 (another article about this shoe is coming out soon!) The shoe was selected as “Editor’s Choice” by Runner’s World 2014 Summer Shoe Guide.
Another Saucony model that created a buzz at the launch, andconsidered as one of the anticipated running shoes of the quarter is Kinvara 5. It’s a natural runner’s best friend for a high-mileage performance. Kinvara 5 was also hailed as the “Editor’s Choice” of the Runner’s World 2014 Fall Shoe Guide.
Completing Saucony essentials is its Total Run System apparel line, engineered to help runners move with ease in any type of weather. It uses breathable materials and advanced functional textiles that can be layered depending on the environment. RunDry for sweat management, RunWarm for insulation, and RunShield for protection from the wind and water are the three components of the System.
You may also visit Saucony’s specialty retailers at RUNNR in Bonifacio High Street and TriNoma, Toby’s Mall of Asia, Sports Central Megamall, major SM Department Stores nationwide, and Robinsons Place Manila Department Store.
Riovana is a one-stop shop for all running gears, apparels and shoes with facilities where runners can hang out in the lounge area and register for races. It is the brainchild of Rio Dela Cruz, also known as Coach Rio to the running community. Riovana is derived from the founder’s nameRio and the word nirvana, which means enlightenment and freedom.
Its tagline,the sole of running, suggests that Riovana, as a concept store, is the heart and soul of running. It has a wide array of running footwear, accessories, and apparels. It features Gait Analysis, a method of checking the movement and posture of an individual using a three-camera setup that helps determine one’s foot type and fitness level in order to find the right pair of running shoes.
Also included in the store is the Sole Healing Section which is a massage and recovery center for runners. It is manned by qualified sports doctors, orthopedic surgeons, and therapists. It offers various types of treatments to help manage sports injuries, sore muscles, relax the runners, and give the most memorable and unique post-running experience.
You may visit Riovana at the following addresses:
G/F Active Fun Building, 9th Avenue corner 28th Street, Bonifacio Global City near Honda BGC and at the 3/F of the Regis Center Building, Loyola Heights Quezon City in front of Ateneo de Manila University.