Category Archives: running

Under Armour Unveiled Latest Cushioning Technology


On 22 Feb. 2018, high performance sportswear label Under Armour (UA) introduced in Manila, Philippines the brand’s latest innovation in footwear cushioning technology called HOVR (UA HOVR TECHNOLOGY).  The new HOVR delivers one of the most cutting edge running platforms that combine comfort, underfoot cushioning, and energy return for runners.

Southeast Asia UA Merchandising Director introducing the newest UA HOVR technology.

Engineered to provide the ideal combination of cushioning and energy return, the UA HOVR midsole is made of a compound providing a super soft durometer with incredible cushioning and shock absorption with every single foot strike.  UA partnered with leading innovators Dow Chemical for this proprietary foam.  UA HOVR is UA’s third cushioning platform which evolved from Micro G and Charged.  This new cushioning system delivers on runners’ needs to have a shoe that provides not only support, but also energy return and shock absorption.

Southeast Asia UA Merchandising Director informing the audience of UA’s latest cushioning technology called HOVR.

Another key component of UA HOVR cushioning system is its Energy Web, a mesh fabric that wraps the cushioning core to deliver strong responsiveness. This ideal combination of advantages makes runners feel and perform better with less fatigue. The shoe absorbs some of the impact an athlete’s body would normally feel, hence, aiding in comfort and keeping legs fresh for the road ahead.

HOVR Phantom vs. HOVR Sonic

Phantom Features

Sonic Features

Threadborne upper with Dyneema® (world’s strongest fiber) Threadborne flat knit upper
Speedform 2.0 construction Speedfit 2.0 construction
Inbuilt insoles Removable insoles
Full-length HOVR foam Mid-length HOVR foam
A great all-around cushioned daily trainer that can be worn for most runs while being stylish enough for the street as well A fast, springy and responsive runner that will serve well for medium to longer distances and sprint work

“The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of two to four times their body weight holding them down.  When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return to essentially lift you up,” said Dave Dombrow, UA’s chief design officer. “The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the UA design and innovation story.” 

UA is focused on delivering runners around the world—from world champion Natasha Hastings to runners completing their first 5K—innovative solutions that provide an unparalleled running experience,” said Topher Gaylord, UA Run general manager.  “We obsess over every detail in our running footwear to ensure supreme comfort, unrivaled performance, and the ultimate underfoot ride. With beautiful design, HOVR technology empowers athletes everywhere, at all levels of the sport, with performance advantages previously available only to the world’s most elite athletes. Put simply, UA and UA HOVR make you better.”

UA HOVR Phantom

The UA HOVR Phantom weighs 10.6oz (or 300.5g) and has a plush and responsive ride made for runners who want all-around cushioning.  With the UA HOVR Phantom, UA leveraged its apparel DNA to create a knitted collar for superior comfort and adaptation around the ankle with a 5/8” collar and knitted sock-like feel. Weighing in at 9.6oz (or 272g), with an 8mm offset, the UA HOVR Sonic has a light and responsive ride designed for runners who put distance first. The UA HOVR platform will be introduced through two styles; the HOVR Phantom and HOVR Sand both are available for purchase (P6,395) now.


7-Eleven Run 2018, 4 Feb. 2018

Once again, 7-Eleven country licensee Philippine Seven Corporation is hosting one of the most anticipated running events in the country on 4 Feb. 2018!

This year, 7-Eleven is not only happening in Manila but also in Cebu and Davao all at the same time!  In Manila, 7-Eleven Run 2018 features nine categories. From 500m Kids’ Run to full marathon or 42K. Meanwhile, the Cebu and Davao running events have eight and seven categories respectively.  Please note that the 500m Kids’ Run is only available in Manila.  Also, the 5K-Buddy Run is not available in Davao.

Run 2018 is also made possible with 7-Eleven’s unique system of self-selected wave starts which allows participants to choose their wave start and run either with friends or with challengers of the same pace!

Three winners in each category will be announced on race day, and will receive cash prizes and medals.  In addition, the top three (3) overall Filipino male and female placers of the 21K and 42K from all three locations will get a chance to participate in an international marathon in Asia all expenses paid.

To join, simply register online at Run711 and pay the corresponding fees at any 7-Eleven stores within 48 hours. Race kits can be claimed on the date indicated in the receipt and at the 7-Eleven store where payment was made.  Registration is only until January 23.

Having 20,000 registrants last year, Run 2018 event aims to be the biggest and most exciting of the series yet.

7-Eleven Run 2018 is held in partnership with Asics.  It is also brought to you by Selecta, Nature’s Spring, Summit, Gatorade, Del Monte, Fit ‘N Right Isotonic Drink, Cheetos, Aquafina, Pocari Sweat, Evian, Kopiko 78, Le Minerale, San Miguel Beer, B’lue, Sip Purified Water, Sorso Fruit Tea, Milo, Safeguard, Grab, and Caltex including media partners Cignal, Hyper, Smart, ABS-CBN Publishing, Philippine Daily Inquirer, Manila Bulletin, Summit Media, ESPN, and Solar Sports.

With the continuous success of the 7-Eleven Run series since 2013, this favorite “kapitbahay” (neighbor) will once again bring families, runners, and people from all ages together for another day of freebies, fitness, and fun!  Follow 7-Eleven Run series on Facebook to get the latest updates.  Use the hash tag #711run2018 and join in on the conversation.

Takbo PMMA

The family that runs together, stays fit together. Run for health and wellness! For a fit and healthy lifestyle.


Takbo PMMA fun run is happening on February 25 at the Quirino Grandstand.  Race categories include a 3K (P650), 5K (P750), and 10K (P 850).   To register, deposit at BPI Family SA 5533 3240 71 (Account Name  PMMA Alumni Association, Inc.).

Please send your deposit slip to by using the following format:

Subject: Takbo PMMA (Participant’s Name)

E-mail Body: Participant’s name, distance, shirt size (S, M, L, XL, XXL)

Attachment: Deposit slip

In-store registration will start on 1 Jan. 2018 with Second Wind and Chris Sports as registration centers/sports store partners.  Second Wind will offer a FREE gait analysis for every registration made at their store located at Ayala 30th Mall in Pasig.  A 10% discount on selected sport items will be given to those who will register at any of the following Chris Sports branches: SM North EDSA Annex, SM Manila, SM Mall of Asia, SM BF, UP Town Center, and Uptown Bonifacio Global City in Taguig.  Race kits will be available/to be claimed at the registration sites.  See posters below for other details.

For updates, exciting promotions, and freebies for this event, you may like and follow TakboPMMA2018.

Press Release: Autumnal Weather as a Chance to Run in your Element with the New Adidas UltraBOOST All Terrain Family

  • adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather
  • Splash water-repellent adidas Primeknit and reflective elements helps the wearer run greater in all conditions
  • Continental Stretchweb outsole technology has been integrated to prevent slipping on wet or icy surfaces

adidas on September 14 unveiled two brand-new additions to the pioneering UltraBOOST family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect each wearer whilst allowing them to experience an effortless run no matter what the weather conditions.

Shatter your excuses with the latest additions to the UltraBOOST family which are designed to empower runners and encourage them to embrace any condition whether rain, hail, darkness or cold. The UltraBOOST All Terrain includes an integrated cage for better support whilst the UltraBOOST X All Terrain, designed specifically for the female foot, includes the pioneering adaptive arch to ensure a better adidas Primeknit fit whilst continuing to add dynamic support, allowing each run to feel effortless.

Stephan Schneider, adidas Running said, “The autumnal weather can be unpredictable and as a result it took us longer than usual to develop these products. Extensive testing ensured that each design element offers protection and uncompromised comfort in any condition. We specifically focused on increasing the ankle height in order to protect and create a smoother movement from the leg into the foot with each stride.”

Key features across both silhouettes include:

  • Splash water-repellent adidas Primeknit upper – breathable fabrics combined with moisture-repellent yarns provide the ultimate fit and unbeatable protection against the ever-changing autumnal surroundings
  • Continental Stretchweb outsole – featuring world-class Continental rubber to increase foot to floor traction on slippery surfaces and enabling a smooth and more flexible ride
  • BOOSTTM midsole – ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground; even when dry, wet or icy
  • All Terrain LUX configuration – a coarse outsole ensuring stable foot to road traction when faced with adverse conditions such as rain or mud
  • Increased height ankle protection – as the weather grows colder the high-knit ankle design provides increased warmth during cold runs, differentiating the UltraBOOST All Terrain and UltraBOOST X All Terrain from other UltraBOOST silhouettes
  • Reflectivity – as the nights grow darker, reflective detailing on the sock offers ultimate visibility for street running

The new UltraBOOST All Terrain and UltraBOOST X All Terrain are now available in and leading adidas stores and retailers.

Follow the conversation at @adidasrunning / @adidasph on Instagram, Facebook, and Twitter using #UltraBOOST or #UltraBOOSTX #TakeCharge.

All-new Sense Collection by Salomon Unveiled

Rooted in its passion for mountain sports, Salomon is a French-based brand with 70 years worth of heritage in developing new technologies and progressive craftsmanship in the field of outdoor sports.

From producing an extensive range of innovative trail running footwear to mounting a series of trail running events, Salomon seeks to expose the sport of trail running to a wider network of runners and outdoor enthusiasts. Consistent with this advocacy, Salomon sustains the momentum of encouraging more people to run with nature as it unveils its all-new Sense Collection.

Developed in the company’s Annecy Design in France where engineers, designers, and athletes collaborate to produce innovate solutions that will continually enhance its offerings-the Sense Collection was designed to provide runners with maximum comfort and protection amid long runs through the toughest terrains and roughest of surfaces.

Inspired by trail runners’ commitment to pushing the limits of their minds and bodies as they enjoy immersing in nature, the Sense Collection features three new foot wear designs that will encourage trail runners to get off the beaten track and experience traversing through more diverse landscapes. Leading the pack is the Sense Ride shoe which received tremendous feedback from testers and running specialists.

The Sense Ride embodies a new standard of performance for the brand’s range as it bears progressive technologies that will enable trail runners to go the distance drawing from the key features of the S/LAB Sense Ultra.

This include the VIBE midsole technology which serves to provide better energy return and more cushioning capabilities via its Energy Cell+material. Meanwhile, the CONTRAGRIP with Premium Wet Traction ensures extra grip on wet and slippery surfaces. Moreover, the Sense Ride shoe was built with a natural rocker profile to deliver a smooth ride along with an 8mm heel drop and bottom unit geometries to suit the needs of a large cross-section of runners. From dry to grassy pathways to routes with intermittent obstacles and debris, the Sense Ride ensures pro trail runners and beginners alike with a smooth and secured experience.

Sleek and lighter than most trail running foot wear, Sleek and lighter than most trail running footwear, the Sense Ride comes in the Navy Blazer colorway.

For those who opt for more speed, the Sense Collection offers the Sense Pro 2. Crafted for a more lightweight and faster running experience, the Sense  Pro 2 also bears the Energy Cell+component. Also, included in the line-up is the Sense Pro Max with VIBE mid-sole technology; a trail running shoe that’s meant for those who seek more protection when going on longer runs.



Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.

The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide.

Headquartered in Manila, Philippines, the Primer Group employs over 3,000 and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.

Strike a Pose Fun Run, 10 Dec. 2017

Strike a Pose! Share your blessings!

Running Photographers will hold a fun run on 10 Dec. 2017 at the CCP Complex, Pasay City to celebrate the art of sharing, touching lives, and making a difference. As a prelude to the Christmas season, the event aims to raise funds for the benefit of Senden Home Foundation, a home for homeless boys in Binganonan, Rizal.

Aptly called Strike a Pose Fun Run, the event will feature different photo stations along the route. Runners will have the opportunity to have their running moments captured by our photographers at every station.

To add more fun to the run, organizer Running Photographers and its sponsors will be raffling off a pair of Hoka shoes during the event. There will also be a mini-competition for best photos showing the runners’ best poses during the event. The mechanics will be posted at the Running Photographers’ Facebook page. Team Soleus Philippines will also be leading the Zumba Reggaeton.

The fun run is sponsored by Lightwater, Vitamin Boost, Toby’s Sports, and Soleus and powered by RG Events. The distance categories, registration fees, and gun start times are as follows:

Distance        Fee                             Gun start

3K                     P450                            5:50AM

5K                     P550                            5:40AM

10K                  P750                            5:30AM

The registration fee entitles each runner-registrant to a race bib and an event shirt. Likewise, finishers will also get a finisher’s medal and an assortment of freebies from the event sponsors.

Online registration opened on October 20, 2017. To register online, participants can visit On the other hand, in-store registration will open on November 9 at Toby’s Sports branches in Trinoma, Glorietta, SM Mall of Asia, and RUNNR Alabang Town Center.

With the fun run, Running Photographers aims to encourage running enthusiasts to keep an active lifestyle while at the same time share their blessings to the less fortunate. It wants to focus more on instilling into the consciousness of the participants how they can help in their own little way. As such, there will be no cash prizes but top finishers for each category will receive gift packs and giveaways from our sponsors.

Run and Raise 4/ed, 21 Jan. 2017

Gear up 2018 for another exciting edition of Run & Raise!

New World Hotels and Resorts brings back the 4th edition of Run & Raise next year, which will be held at the Rajah Sulayman Park, Roxas Boulevard, Malate, Manila. Proceeds will benefit ABS-CBN Lingkod Kapamilya Foundation, Inc.

Registration fees are priced at P500 for three-kilometer distance run, P600 for 5K, P750 for 10K, and P900 for 16K inclusive of singlet, race bib, and loot bag. Gun start is at 4:30 AM.

Sign up from 28 Sep. 2017 to 10 Jan. 2018 at the following Olympic Village store branches: Trinoma, Glorietta 2, Market! Market!, Alabang Town Center, and Robinsons Ermita. Or register online through

Winners of each category will receive exclusive gifts from New World Makati Hotel and AG New World Manila Bay.

Please visit or for updates.

For inquiries, contact Karen Alejo at telephone number +632 8116888 local 3377 and 09175389095 for mobile, or e-mail

About New World Hotels and Resorts Run and Raise

New World Hotels and Resorts Run and Raise started as a small-scale charity fun run in 2015. In the past years, Run and Raise continued to improve by increasing number of participants and moving to bigger venues. Through these initiatives, New World Hotels & Resorts is able to support and give back to local and global communities through a number of ways, including offering financial support to victims of natural disasters and educational opportunities to children, to committing to recycling and conservation efforts and providing career-enhancing training for all associates.

About New World Hotels and Resorts

New World Hotels & Resorts properties are designed with the discerning business traveler and vacationer in mind and offer deluxe business hotels and resorts in China and Asia destinations. Every New World Hotels & Resorts property provides not only a place to stay but also a gateway from the hustle and bustle of city life. Guests will discover a world where the experience is always warm and the care is genuine. Indeed, New World Hotels & Resorts properties are known to be retreats for travelers who desire convenience, privacy and the highest standards of comfort and personalized services.

 Hello Kitty Run Manila 2017, 21 Oct. 2017

It’s time to Link Love Together in Manila!

Yes, Hello Kitty is coming to the Philippines after spreading love and fun in Japan, Taiwan, Singapore, Malaysia, Vietnam, Thailand, and Indonesia!

Young Hello Kitty fans in Singapore

Hello Kitty fans have fun with your family and friends at the Hello Kitty Run Manila 2017 happening on 21 Oct. 2017, Saturday at the SM by the Bay, SM Mall of Asia Complex.

Race kit inclusions

Hello Kitty will inspire love and share happiness with everyone in the five-kilometer fun run. To show her excitement to meet all participants, Hello Kitty prepared the following: (a) Hello Kitty Run Manila 2017 Race Kit consisting of themed race tee and race bib, lots of special gifts from sponsors, all in a very cute exclusive Hello Kitty Run Manila 2017 drawstring bag, (b) a very cute special edition Hello Kitty Run finisher’s medal, and (c) a meet-and-greet with friends and fans at a special stage program during the event.

Even guys love Hello Kitty (Hong Kong)

There will also be lots of activities and booths where you can get exclusive and limited edition souvenirs and merchandise.


EARLY BIRD tickets have been selling from July 1 until August 15; STANDARD tickets from August 16 to September 15; and, LAST MINUTE tickets from September 16 to October 15. Register now at Hello Kitty Run.

Hello Kitty Run Manila 2017 is organized by Tokyo Gets Ltd.and Ten:22 Business Solutions in partnership with CHERIFER Syrup, along with its official venue partner, SM By the Bay, official media partners; ETC and 2nd Avenue, Manila Bulletin, Philippine Star, Business Mirror and Otaku Asia, major partners Pocari Sweat and Crystal Clear, Toy Kingdom, Skin White, Rizal Park Hotel, Golden Phoenix Hotel, Pascual Creamy Delight, Skechers, Devant, and marketing partners Salonpas, Acer, Banana Peel, Fujifilm Instax, Softex and Healthy Innovations. This event is supported by JLOP, Japan’s Ministry of Economy and Industry, Contents Division.

Let’s Link Love Together at HELLO KITTY RUN MANILA 2017!

X-Trail Run Pilipinas, 23 July 2017

Committed to push the boundaries of outdoor experience, the world’s leading trail running brand Salomon gears up for the return of the highly anticipated Salomon X-Trail Run dubbed Run the Path of Most Resistance on 23 July 2017 at the Subic Bay Freeport Zone.  An annual event organized throughout Southeast Asia (Malaysia, Singapore, Hong Kong, Taiwan, and the Philippines), the Salomon X-Trail Run instantly gained traction for its exceptional and technical trail routes that never cease to offer runners an unforgettable and fulfilling trail experience.

Locally, the Salomon X-Trail Run has been held in various premier venues throughout the Philippines quickly gaining a reputation for being the most-attended trail running event in local running history as it managed to gather over 1,000 participants.

On its 6th year, the Salomon X-Trail Run endeavors to deliver another exceptional trail running race that will empower its participants to push the boundaries of their capabilities.

Aiming to resonate with the brand’s core purpose of inspiring people to play and progress in their chosen outdoor pursuits, this year’s Salomon X-Trail Run is sure to pack a lot of enjoyable yet exhilarating obstacles ahead. Salomon X-Trail Run will consist of two race categories, namely: Fun Trail category with  6Km and 12K distances and the Mountain Run with 24K and 32K distances. Resisting limits serving as the ultimate test for the most dedicated trail runners, the Mountain Run will once again simulate the challenging ascents of skyrunning races, an arena dominated by Salomon.

The race will start at 8 AM and 8:30 AM for 32K and the 24K categories respectively. The Mountain Run will witness the country’s top trail runners go head to head in this iconic race.  Positioned as challenging categories of the race and created especially for trail runners who want to take their skills to the next level, the 24K and 32K Mountain Run distances will feature technical ascents and varying terrain–from asphalt, sand, and rocks to river crossing and steep technical ascents. The route is expected to yield an adrenaline-filled adventure for the racers.

The Mountain Run participants will receive a Race Kit containing a race bib, timing chip, Salomon X-Trail technical jersey, Salomon race cap, and post-race meal, and products from sponsors.

Those who finish within the cut off time (five hours for the 24K and seven hours for the 32K) will receive a finisher’s medal.

Given the demanding nature 32K and 24K distances, participants are required to bring the mandatory gear with them such as as whistle, hydration pack or belt with at least 500 ml of water.  Those with incomplete gear will not be allowed to participate in the race. For more information and updates, please visit Salomon’s Facebook Page.