Category Archives: running

Press Release: Autumnal Weather as a Chance to Run in your Element with the New Adidas UltraBOOST All Terrain Family

  • adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather
  • Splash water-repellent adidas Primeknit and reflective elements helps the wearer run greater in all conditions
  • Continental Stretchweb outsole technology has been integrated to prevent slipping on wet or icy surfaces

adidas on September 14 unveiled two brand-new additions to the pioneering UltraBOOST family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect each wearer whilst allowing them to experience an effortless run no matter what the weather conditions.

Shatter your excuses with the latest additions to the UltraBOOST family which are designed to empower runners and encourage them to embrace any condition whether rain, hail, darkness or cold. The UltraBOOST All Terrain includes an integrated cage for better support whilst the UltraBOOST X All Terrain, designed specifically for the female foot, includes the pioneering adaptive arch to ensure a better adidas Primeknit fit whilst continuing to add dynamic support, allowing each run to feel effortless.

Stephan Schneider, adidas Running said, “The autumnal weather can be unpredictable and as a result it took us longer than usual to develop these products. Extensive testing ensured that each design element offers protection and uncompromised comfort in any condition. We specifically focused on increasing the ankle height in order to protect and create a smoother movement from the leg into the foot with each stride.”

Key features across both silhouettes include:

  • Splash water-repellent adidas Primeknit upper – breathable fabrics combined with moisture-repellent yarns provide the ultimate fit and unbeatable protection against the ever-changing autumnal surroundings
  • Continental Stretchweb outsole – featuring world-class Continental rubber to increase foot to floor traction on slippery surfaces and enabling a smooth and more flexible ride
  • BOOSTTM midsole – ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground; even when dry, wet or icy
  • All Terrain LUX configuration – a coarse outsole ensuring stable foot to road traction when faced with adverse conditions such as rain or mud
  • Increased height ankle protection – as the weather grows colder the high-knit ankle design provides increased warmth during cold runs, differentiating the UltraBOOST All Terrain and UltraBOOST X All Terrain from other UltraBOOST silhouettes
  • Reflectivity – as the nights grow darker, reflective detailing on the sock offers ultimate visibility for street running

The new UltraBOOST All Terrain and UltraBOOST X All Terrain are now available in adidas.com.ph/UltraBOOST and leading adidas stores and retailers.

Follow the conversation at @adidasrunning / @adidasph on Instagram, Facebook, and Twitter using #UltraBOOST or #UltraBOOSTX #TakeCharge.

All-new Sense Collection by Salomon Unveiled

Rooted in its passion for mountain sports, Salomon is a French-based brand with 70 years worth of heritage in developing new technologies and progressive craftsmanship in the field of outdoor sports.

From producing an extensive range of innovative trail running footwear to mounting a series of trail running events, Salomon seeks to expose the sport of trail running to a wider network of runners and outdoor enthusiasts. Consistent with this advocacy, Salomon sustains the momentum of encouraging more people to run with nature as it unveils its all-new Sense Collection.

Developed in the company’s Annecy Design in France where engineers, designers, and athletes collaborate to produce innovate solutions that will continually enhance its offerings-the Sense Collection was designed to provide runners with maximum comfort and protection amid long runs through the toughest terrains and roughest of surfaces.

Inspired by trail runners’ commitment to pushing the limits of their minds and bodies as they enjoy immersing in nature, the Sense Collection features three new foot wear designs that will encourage trail runners to get off the beaten track and experience traversing through more diverse landscapes. Leading the pack is the Sense Ride shoe which received tremendous feedback from testers and running specialists.

The Sense Ride embodies a new standard of performance for the brand’s range as it bears progressive technologies that will enable trail runners to go the distance drawing from the key features of the S/LAB Sense Ultra.

This include the VIBE midsole technology which serves to provide better energy return and more cushioning capabilities via its Energy Cell+material. Meanwhile, the CONTRAGRIP with Premium Wet Traction ensures extra grip on wet and slippery surfaces. Moreover, the Sense Ride shoe was built with a natural rocker profile to deliver a smooth ride along with an 8mm heel drop and bottom unit geometries to suit the needs of a large cross-section of runners. From dry to grassy pathways to routes with intermittent obstacles and debris, the Sense Ride ensures pro trail runners and beginners alike with a smooth and secured experience.

Sleek and lighter than most trail running foot wear, Sleek and lighter than most trail running footwear, the Sense Ride comes in the Navy Blazer colorway.

For those who opt for more speed, the Sense Collection offers the Sense Pro 2. Crafted for a more lightweight and faster running experience, the Sense  Pro 2 also bears the Energy Cell+component. Also, included in the line-up is the Sense Pro Max with VIBE mid-sole technology; a trail running shoe that’s meant for those who seek more protection when going on longer runs.

 

ABOUT PRIMER GROUP OF COMPANIES

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.

The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide.

Headquartered in Manila, Philippines, the Primer Group employs over 3,000 and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.

Strike a Pose Fun Run, 10 Dec. 2017

Strike a Pose! Share your blessings!

Running Photographers will hold a fun run on 10 Dec. 2017 at the CCP Complex, Pasay City to celebrate the art of sharing, touching lives, and making a difference. As a prelude to the Christmas season, the event aims to raise funds for the benefit of Senden Home Foundation, a home for homeless boys in Binganonan, Rizal.

Aptly called Strike a Pose Fun Run, the event will feature different photo stations along the route. Runners will have the opportunity to have their running moments captured by our photographers at every station.

To add more fun to the run, organizer Running Photographers and its sponsors will be raffling off a pair of Hoka shoes during the event. There will also be a mini-competition for best photos showing the runners’ best poses during the event. The mechanics will be posted at the Running Photographers’ Facebook page. Team Soleus Philippines will also be leading the Zumba Reggaeton.

The fun run is sponsored by Lightwater, Vitamin Boost, Toby’s Sports, and Soleus and powered by RG Events. The distance categories, registration fees, and gun start times are as follows:

Distance        Fee                             Gun start

3K                     P450                            5:50AM

5K                     P550                            5:40AM

10K                  P750                            5:30AM

The registration fee entitles each runner-registrant to a race bib and an event shirt. Likewise, finishers will also get a finisher’s medal and an assortment of freebies from the event sponsors.

Online registration opened on October 20, 2017. To register online, participants can visit https://reg.goorahna.com/#/event/strike-a-pose-fun-run-2017. On the other hand, in-store registration will open on November 9 at Toby’s Sports branches in Trinoma, Glorietta, SM Mall of Asia, and RUNNR Alabang Town Center.

With the fun run, Running Photographers aims to encourage running enthusiasts to keep an active lifestyle while at the same time share their blessings to the less fortunate. It wants to focus more on instilling into the consciousness of the participants how they can help in their own little way. As such, there will be no cash prizes but top finishers for each category will receive gift packs and giveaways from our sponsors.

Run and Raise 4/ed, 21 Jan. 2017

Gear up 2018 for another exciting edition of Run & Raise!

New World Hotels and Resorts brings back the 4th edition of Run & Raise next year, which will be held at the Rajah Sulayman Park, Roxas Boulevard, Malate, Manila. Proceeds will benefit ABS-CBN Lingkod Kapamilya Foundation, Inc.

Registration fees are priced at P500 for three-kilometer distance run, P600 for 5K, P750 for 10K, and P900 for 16K inclusive of singlet, race bib, and loot bag. Gun start is at 4:30 AM.

Sign up from 28 Sep. 2017 to 10 Jan. 2018 at the following Olympic Village store branches: Trinoma, Glorietta 2, Market! Market!, Alabang Town Center, and Robinsons Ermita. Or register online through www.goorahna.com.

Winners of each category will receive exclusive gifts from New World Makati Hotel and AG New World Manila Bay.

Please visit facebook.com/NewWorldRunandRaise or www.newworldhotels.com for updates.

For inquiries, contact Karen Alejo at telephone number +632 8116888 local 3377 and 09175389095 for mobile, or e-mail karen.alejo@newwworldhotels.com.

About New World Hotels and Resorts Run and Raise

New World Hotels and Resorts Run and Raise started as a small-scale charity fun run in 2015. In the past years, Run and Raise continued to improve by increasing number of participants and moving to bigger venues. Through these initiatives, New World Hotels & Resorts is able to support and give back to local and global communities through a number of ways, including offering financial support to victims of natural disasters and educational opportunities to children, to committing to recycling and conservation efforts and providing career-enhancing training for all associates.

About New World Hotels and Resorts

New World Hotels & Resorts properties are designed with the discerning business traveler and vacationer in mind and offer deluxe business hotels and resorts in China and Asia destinations. Every New World Hotels & Resorts property provides not only a place to stay but also a gateway from the hustle and bustle of city life. Guests will discover a world where the experience is always warm and the care is genuine. Indeed, New World Hotels & Resorts properties are known to be retreats for travelers who desire convenience, privacy and the highest standards of comfort and personalized services.

 Hello Kitty Run Manila 2017, 21 Oct. 2017

It’s time to Link Love Together in Manila!

Yes, Hello Kitty is coming to the Philippines after spreading love and fun in Japan, Taiwan, Singapore, Malaysia, Vietnam, Thailand, and Indonesia!

Young Hello Kitty fans in Singapore

Hello Kitty fans have fun with your family and friends at the Hello Kitty Run Manila 2017 happening on 21 Oct. 2017, Saturday at the SM by the Bay, SM Mall of Asia Complex.

Race kit inclusions

Hello Kitty will inspire love and share happiness with everyone in the five-kilometer fun run. To show her excitement to meet all participants, Hello Kitty prepared the following: (a) Hello Kitty Run Manila 2017 Race Kit consisting of themed race tee and race bib, lots of special gifts from sponsors, all in a very cute exclusive Hello Kitty Run Manila 2017 drawstring bag, (b) a very cute special edition Hello Kitty Run finisher’s medal, and (c) a meet-and-greet with friends and fans at a special stage program during the event.

Even guys love Hello Kitty (Hong Kong)

There will also be lots of activities and booths where you can get exclusive and limited edition souvenirs and merchandise.

REGISTRATION DETAILS

EARLY BIRD tickets have been selling from July 1 until August 15; STANDARD tickets from August 16 to September 15; and, LAST MINUTE tickets from September 16 to October 15. Register now at Hello Kitty Run.

Hello Kitty Run Manila 2017 is organized by Tokyo Gets Ltd.and Ten:22 Business Solutions in partnership with CHERIFER Syrup, along with its official venue partner, SM By the Bay, official media partners; ETC and 2nd Avenue, Manila Bulletin, Philippine Star, Business Mirror and Otaku Asia, major partners Pocari Sweat and Crystal Clear, Toy Kingdom, Skin White, Rizal Park Hotel, Golden Phoenix Hotel, Pascual Creamy Delight, Skechers, Devant, and marketing partners Salonpas, Acer, Banana Peel, Fujifilm Instax, Softex and Healthy Innovations. This event is supported by JLOP, Japan’s Ministry of Economy and Industry, Contents Division.

Let’s Link Love Together at HELLO KITTY RUN MANILA 2017!

X-Trail Run Pilipinas, 23 July 2017

Committed to push the boundaries of outdoor experience, the world’s leading trail running brand Salomon gears up for the return of the highly anticipated Salomon X-Trail Run dubbed Run the Path of Most Resistance on 23 July 2017 at the Subic Bay Freeport Zone.  An annual event organized throughout Southeast Asia (Malaysia, Singapore, Hong Kong, Taiwan, and the Philippines), the Salomon X-Trail Run instantly gained traction for its exceptional and technical trail routes that never cease to offer runners an unforgettable and fulfilling trail experience.

Locally, the Salomon X-Trail Run has been held in various premier venues throughout the Philippines quickly gaining a reputation for being the most-attended trail running event in local running history as it managed to gather over 1,000 participants.

On its 6th year, the Salomon X-Trail Run endeavors to deliver another exceptional trail running race that will empower its participants to push the boundaries of their capabilities.

Aiming to resonate with the brand’s core purpose of inspiring people to play and progress in their chosen outdoor pursuits, this year’s Salomon X-Trail Run is sure to pack a lot of enjoyable yet exhilarating obstacles ahead. Salomon X-Trail Run will consist of two race categories, namely: Fun Trail category with  6Km and 12K distances and the Mountain Run with 24K and 32K distances. Resisting limits serving as the ultimate test for the most dedicated trail runners, the Mountain Run will once again simulate the challenging ascents of skyrunning races, an arena dominated by Salomon.

The race will start at 8 AM and 8:30 AM for 32K and the 24K categories respectively. The Mountain Run will witness the country’s top trail runners go head to head in this iconic race.  Positioned as challenging categories of the race and created especially for trail runners who want to take their skills to the next level, the 24K and 32K Mountain Run distances will feature technical ascents and varying terrain–from asphalt, sand, and rocks to river crossing and steep technical ascents. The route is expected to yield an adrenaline-filled adventure for the racers.

The Mountain Run participants will receive a Race Kit containing a race bib, timing chip, Salomon X-Trail technical jersey, Salomon race cap, and post-race meal, and products from sponsors.

Those who finish within the cut off time (five hours for the 24K and seven hours for the 32K) will receive a finisher’s medal.

Given the demanding nature 32K and 24K distances, participants are required to bring the mandatory gear with them such as as whistle, hydration pack or belt with at least 500 ml of water.  Those with incomplete gear will not be allowed to participate in the race. For more information and updates, please visit Salomon’s Facebook Page.

Maxicare Run, 9 July 2017

A celebration of fitness for 30 strong years in the Healthcare Industry

This year marks a milestone for the entire Maxicare Healthcare Corporation (Maxicare) family as it is celebrating its 30th anniversary! What started out as a brainchild of a group of premier doctors and esteemed businessmen with the aim to provide quality health care to the Filipinos, Maxicare has become the consistent leading Health Maintenance Organization (HMO) in the country in its 30 years of providing healthcare at its finest.

Sustaining trust, ensuring reliability, providing convenience, and unceasing innovation are the main thrusts Maxicare upholds in its conquest to deliver its commitment to its members.  “I am proud of our past, of our history, of our accomplishments, and most definitely, I have confidence in what the future will unfold and that Maxicare Healthcare Corporation will remain the Number One HMO in the Philippines,” said Maxicare president and CEO Christian Argos.

To celebrate its 30th anniversary, Maxicare has lined up activities which will culminate with a fun run, the Maxicare Run 2017 in July featuring a five-category running event: 200-meter dash for four to eight-year old children (P350), easy 3K (P550), amicable 5K (P650), and competitive 10K (P750) and 16K (P850) at Bonifacio Global City in Taguig (9th Street corner 34th Avenue).

Registration Centers

Online: Takbo.ph

On Site: Chris Sports Branches (Glorietta, SM North EDSA, SM Megamall, SM Mall of Asia, SM City BF, Market!Market!

Maxicare Office

Registration Period

22 May 2017 to 2 July 2017

Race Kit Inclusions

200m dash – race bib, timing chip, medal, loot bag

3K to 10K – race bib, timing chip, medal, loot bag, singlet

16K – race bib, timing chip, medal, loot bag, singlet, finisher’s shirt

The running event is in partnership with race organizer LeadPack and Bahay Aruga as its beneficiary. Bahay Aruga is a free halfway house for pediatric cancer patients.

Race Route Maps

The run is expected to engage both newbie and seasoned runners.  Race route is attainable enough even for those who have no experience in running, and still challenging enough for the experienced ones.  All finishers will receive a finisher’s medal.  Maxicare will also provide a Wellness Village where participants and their friends and family can dine, relax, and enjoy activities that Maxicare’s partner brands have prepared.  With this benefit run, Maxicare wants to offer the complete experience of advocacy, athleticism, and celebration.

Finisher’s Medal

Singlet and Singlet Size Chart

About Maxicare

Maxicare Healthcare Corporation is one among the pioneers in the HMO industry. Established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system, Maxicare has progressed into becoming the No. 1 HMO (Source: Business World’s Top 1000 Corporations) in the country after 30 years of continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support.

Maxicare continuously exerts effort to offer superior services and products tailored to the individual member’s needs.  Moreover, Maxicare has been an innovation trailblazer ably meeting the evolving needs of over 1.1M customers. It has transformed the business to a fully digital and IT-enabled enterprise.  The introduction of the 24/7 services TeleConsult and TeleMedicine and faster ways to secure a Letter of Authorization to avail of needed medical assistance via its web based Member Gateway portal, member account company site, self–service kiosks placed in some major hospital facilities, and mobile App DocHUGO has allowed members to access healthcare services anytime, anywhere.

Maxicare is truly a leader not just because of sheer number but because of the lives it has touched. In 2016, Maxicare handled 4M availments, 150,000 pediatric cases, 47,000 dengue cases, 133,000 inpatient confinements, 341 angioplasties and related procedures, and has helped augment lives via 147 organ transplants.

Having close to 1.2M members, more than 56,000 affiliated doctors, more than 1,000 affiliated hospitals and clinics, 3,800 dental providers, eight primary care centers and 13 helpdesks, nine satellite offices, two exclusive wings, one Maxicare Tower, this is Maxicare; going 30 and beyond.

Like maxicarehealthcarecorp on Facebook, follow @maxicarehealthcare on Instagram and @MaxicareHMO on Twitter, and  subscribe at Maxicare Healthcare Corporation.

Milestone Pod Tracker Launched

Introducing the affordable waterproof foot pod, your little running buddy that records your performance data because HOW you run matters.

Milestone Sports Philippines recently launched the newest running arsenal in the market called the Milestone Pod or Pod.  While it may seem small, the Pod tracker gives the data you want to know or need about your run.  In short, it summarizes all the data for you. To top it off, it’s for everyone—whether you’re a walker or a runner. Plus, the device can be worn by clipping it on your preferred shoe.

Hitz Dulay of Milestone Sports Philippines discussing the Pod’s features at the “Pod Powered” launching event held at Maximus Athlete’s Shop Café
How does the Pod work?

First, the Pod does not need a Global Positioning System (GPS) signal, which makes it possible to collect data even when in dense trees, or when running in downtown areas where tall buildings block view of the sky.  So if you have existing GPS watch or GPS App, you will get additional metrics on foot strike, rate of impact, ground contact, stride length, leg swing, and shoe life (functions like an odometer).

This is how you see it from Milestone Pod App (sample only)

Second, the Pod is simple and a stand-alone tracker.  It’s not intimidating especially for beginner runners and walkers.  It’s low cost (selling at P1695 only), always on, and a ready device.  As a Pod user, you can get tips, personalized offers, and rewards from your retailer as well.

At a quick glance (sample only)

Third, it’s waterproof and weighing 13g with battery.  The Pod allows the user (through the App) to view data on cadence, pace, steps, calories, time, distance including performance over a period of time and trends and run history. It is also compatible with select Polar, Suunto, and Garmin units and usable through popular and interactive running Apps like Zwift and Strava.

Sample summary of your running history (sample only)

Lastly, even the data-driven athletes like to hit it out on the road without much running   accessories.  The Pod is a good alternative.

If you’re into details (sample only)

Interested and willing to give it a try? You can buy the Pod from any of the following shops: Maximus Athlete’s Shop Café, Flying Don V. Coaching, Multisport Hub, and SwimBikeRun.PH.  For additional information about the Pod, you may also want to visit Milestone Sports Philippines’ Facebook Page. With the #MilestonePod it can #MakeAnyShoeSmart.  Less is indeed more!

Go beyond pace.  Be one of the growing numbers of Pod Heads around the world!

Performance Running Gear On Launched

The running brand powered by Swiss technology has launched its own running gear for effortless running

ZURICH, SWITZERLAND – Six years after starting up, one million people worldwide are running in On shoes. As an addition to its running shoe range, the Swiss sports company has launched its own performance running gear for men and women. “A lot of runners kept asking us, ‘When can I get On apparel to go with my On shoes?’ explains On co-founder David Allemann. “Yet it took us three years to figure out how we wanted to develop apparel differently. We decided not to do another running collection that keeps changing every season. Instead, we created the absolute essentials. Our favorite running jacket. Our favorite running shorts and tights. And our favorite T-shirt.”

But how does a running jacket become your favorite one? That’s what the founders of On kept asking themselves. So they thought about their shoes and how runners kept saying that they love their Ons because they are effortless.  It takes a lot of effort to make something look effortless became their guiding thought. They started to design running gear that has to outperform while looking relaxed.

The On Essentials feature very light and stretchable fabrics to let your body move freely. They offer protection where and when you need it. Not too much, not too little. Intelligent details beyond gimmicks make a difference. And the design of the On Essentials can move between different worlds. In the end, your favorite piece is something you don’t even notice anymore, until it is gone. There are six On Essentials for men and eight for women: a jacket, two shirts, a long sleeve shirt, a short, a running pant, a tight and a tank top. Available as of August 2016 at selected retailers worldwide.  Here’s a list of On Retailers in the Philippines (as of March 17) including On Price List.

 Who is On?

On Story tells the humble beginnings of the sports company based in Zurich, Portland (Oregon) and Yokohama (Japan). It has one simple mission: make running fun.  A team of sports scientists, world-class athletes and designers spearheads this notion.  On running shoes are winning design and technology On Technology distinctions all over the world – most recently the ISPO Awards – Triple Win for On for the Best Performance Shoe 2015/16.  World Champions and elite athletes win medals in On.

On’s ingenious CloudTec sole is patented worldwide. Six years after market launch, On is available from more than 2,200 specialist running stores in 50 countries in Europe, North America, South America, and Asia-Pacific.

About the Distributor

Dan’s is the distribution leader for top action sports brands in the Philippines, which includes Specialized, GoPro, FOX Racing Shox, Bell Powersports, On , and more. With two generations of professional sportsmen deeply immersed in lifestyle-changing sports on its helm, Dan’s understands the market’s intricate needs. Dan’s combines its rich experience and the expertise of its highly trained and technically well-versed staff to provide the best customer support for the brands that it carries. Owning an umbrella of businesses—from multimedia production house to concept stores and service centers—Dan’s is more than capable of launching a brand in the market, developing its equity, and ensuring its availability in places where it matters.