Category Archives: Under Armour

Under Armour Architech 3D Performance Trainer and Slingshot Running Footwear

Under Armour (UA), the global leader in innovative performance footwear, apparel, and equipment took footwear innovation to the next level.  In March, the brand introduced its first-ever 3D printed performance trainer, the UA Architech.

The UA Architech, a 360-degree performance training shoe, featured a functional 3D printed midsole and 3D ClutchFit auxetic upper design resulted to a “super-hybrid” trainer. This performance trainer provided athletes with the ultimate stability and cushioning to take on the most intense workouts, and it travelled all the way to Rio on the feet of elite swimmer, Michael Phelps.

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In addition to the state-of-the-art technology and custom color design, Michael’s footwear featured a personal touch to provide an additional source of motivation into the Olympics competition. His three-month old son’s footprint was printed on the insole of the shoe as a personal reminder that Boomer was with him every step and stroke of the way.

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The innovative 3D printed midsole of the UA Architech combined with a flow-molded 3D ClutchFit auxetic upper provided athletes not only with a locked-in supportive feel but also a zero distractions experience when it flexed and moved with the foot.

Also, the brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction, and you have UA’s most elite performance trainer.

A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white, and blue colorway that also featured Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

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About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company’s website at www.uabiz.com.

About Triple Pte Ltd
Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

Be Humble and Stay Hungry.

Under Armour Expands Reach in the Philippines as it opens its New Brand House at TriNoma

Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour (UA) is launching its fifth UA branch at Level 3 of the TriNoma Mall in Quezon City on August 12, Friday.

Its grand opening is happening on August 13, Saturday with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests.  Filipino-Tongan cager Taulava or “TheRock” strutted his basketball prowess on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003, and led the Talk ‘N Text Tropang Texters to the All-Filipino Conference title in the same year.

He represented the flag and country in international competitions as he suited up for the Philippine national team on several occasions.  He is currently the starting center of the NLEX Road Warriors.

Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the University Athletic Association of the Philippines Promised Land in 2006.  Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA, now part of the most prominent PBA team in the country, Ginebra.

Taulava and Cruz will offer a special treat to UA aficionados as both men are slated to conduct a basketball clinic on August 13 at 4 PM at the TriNoma activity center.  Aside from Taulava’s and Cruz’s free basketball workshop, UA fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.

In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P 2,000 from August 12 to August 13 at the UA TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.

UA’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top–of–the–line Curry 2.5 and the highly acclaimed UA Charged Bandit 2 on its shelves.  Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.

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In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.

Follow UA Philippines via @underarmourph on Instagram and Twitter as well as Facebook.

Under Armour Frisbee Award : an Award for Me?

I was introduced to the world of Philippine Ultimate in 2003. Thanks to my good friends Tim, Rob, Lawrence, Rick, and Chris. I didn’t get to play in any of the leagues though. A personal choice then.  So I contented myself cheering and watching teams compete in local leagues.

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Throwing Disc with Choirmates in Coron, Palawan, 2009

Only recently, I was invited as media to the launch of the second store of Under Armour (UA) Philippines, and got this UA shirt as one of the giveaways.  On the back is an ultimate disc print. It sparked my interest to post it online with the intention of buying one for me soon. It would be a welcome addition to my special disc collection.

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My Ultimate Disc Collection

Who would have thought I could own one that fast?  In less than a week, I received this good news via text telling me to check the current post on Facebook.   And what l saw caught me entirely by surprise!  What did I do to deserve such an award–The Under Armour Frisbee Award? Speechless. I felt elated, was over the moon, absolutely excited, and bursting with pride for the recognition from someone whom I’ve just met. What a blessing for my 7th Blog Anniversary!

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So Nice for these Powerhouses for Recognizing Yours Truly as Recipient of the Under Armour Frisbee Award 2014

Thank you so much Jérémy Callegher of Grupo Athletica, and Judith Staples of Soleus for this pleasant surprise.  I would treasure this always.

Successful Opening of Under Armour’s SM Megamall Branch

22 Oct 2014 — It’s fantastic to have witnessed the recent grand opening of the second botique of Under Armour (UA) located at SM Megamall in Ortigas, Mandaluyong City.  Mixed Martial Arts (MMA) fighter Brandon “The Truth” Vera, together with local celebrity athletes, VIPs, and guests kick off the grand opening event by cutting the ribbon (using a chain) in style .

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MMA fighter Brandon “The Truth” Vera welcomes the crowd (first photo)
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Photo 1: RD with Grupo Athletica Marketing Manager Jérémy Callegher, and fellow blogger Tonette aka healthjunkie.ph | Photo 2: Under Armour | Photo 3: Connie of Frontrunner magazine, Judith Staples of Soleus, RD, and fellow blogger Rikki aka cheapanggangdiva.wordpress.com | Photo 4: Under Armour dog tag as ID for media people

The UA brand personifies a gritty and real stance endorsed by no other than renowned athletes such as former Ateneo volleyball player Gretchen Ho and football star of the women national team Natasha Alquiros. The store offers a variety and colorful Fall/Winter collections.

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The special launch event highlights a high-intensity six-minute interval workout dubbed as Under Armour Assault gamely participated by celebrity athletes under the guidance and coaching staff from Crossfit Mad Minute. CrossFit aka “the sport of fitness” is basically a timed and scored strength and conditioning program for athletes that focuses on pretty shorter but intense workouts to effectively burn calories, develops endurance, and strengthens core muscles.  It amazes me to see these women athletes doing the same exercises as competitively as the men! With them during the UA celebrity challenge are the equally energetic hosts Anthony Suntay and Patricia Hizon.

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Crossfit Mad Minute staff supervise celebrity athletes during the Under Armour Assault Celebrity Challenge activity

The UA is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd and its Megamall location was made possible by local retailer, Grupo Athletica. Definitely kudos to the “Dream Team” for doing such a good job! Super thanks to Judith Staples and Jérémy Callegher for having me at the UA Megamall launch event.