Looney Tunes Active! Fun Run, May 29

In 2009, WBCP, through its Philippine agent, Global Brands Group, launched a school tour where running clinics were conducted by locally renowned coach Rio de la Cruz, in partnership with the Physical Education and Sports Clubs of participating schools in Metro Manila. This culminated with the first Looney Tunes Active! Fun Run in SM Mall of Asia on August 30, 2009. The event was attended by almost 1,000 participants, consisting of children, parents and sports enthusiasts.


This year, WBCP will launch a sequel to the Looney Tunes Active! Fun Run, this time in SM Megamall on May 29, 2010, and SM City Cebu on June 5, 2010. Acting as race directors are Rio dela Cruz, fresh from the Boston Marathon, and Noy Jopson, Philippines Iron Man, respectively.


Register in Timex, SM Megamall, from April 26 and extended until May 27, 2010, for the SM Megamall race; and Timex, Ayala Center Cebu and Watch Republic, SM Cebu, from April 26 to May 30, 2010, for the SM Cebu Race.

You can also check further details via the official website, Looney Tunes Active Run. And there’s a TVC that you can also view/post, and a theme song, Get On Your feet.

From April 26 to May 30, 2010, a minimum P500 purchase of Looney Tunes products in all SM Department Stores Character Shops, will entitle you to a free Looney Tunes Active! race singlet to encourage you to start running!