Press Release: Filipinos Unite in Arms against Breast Cancer in AVON’s Pink WAR

Thousands Sound Battlecry against One of the Leading Causes of Death Among Women, Led by Ambassador Solenn Heussaff

The SM Mall of Asia Open Grounds bled pink as thousands of supporters joined global beauty brand AVON in all-out war against breast cancer in this year’s AVON  Kiss Goodbye to Breast Cancer (KGBC) Pink Walk and Run (WAR) events.

Marking the cause’s 12th year in the Philippines, the AVON Pink WAR against Breast Cancer renewed and strengthened AVON’s unwavering commitment to fight the disease, which remains the number one killer of women around the world. As the company for women, AVON is more determined than ever to raise awareness on how early detection and regular self-breast checks can help win the war against breast cancer.

The  war was waged via the walk and 5K and 10K run events, with families, friends, and people from of all ages joining AVON’s KGBC ambassador Solenn Heussaff in the battle.  Also on the battlefield were the company for women’s executives d associates led by AVON Philippines Acting General Manager Emie Nierves, Kapuso stars and advocates Kris Bernal and Rocco Nacino, AVON brand ambassadors Anne Curtis and Isabelle Daza, and celebrity supporters Erwan Heussaff and Rovilson Fernandez.

Prepping the crowd for battle was TV host and dancer Regine Tolentino, who led the pre-walk exercises.   She also taught the crowd the Dibdiban Dance, a catchy and easy-to-do dance that teaches women how to do self-breast exams.  Solenn Heussaff talked about the AVON  Check Yourself video, performed by American artist Paula Abdul, which  highlighted the importance of doing self-breast exams.

Uniting with AVON in combat are the Philippine Cancer Society, GMA Network, Inc., SM Supermalls, and Ford Philippines. Proceeds from the Pink WAR will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

Filipinos may also continue contributing to the cause by purchasing its limited edition Skin-So-Soft Lotion (P300 each), proceeds from the sale of which will be earmarked towards the same beneficiaries.PhotoGrid_1413210791346

Nierves expressed her gratitude for the overwhelming support in AVON’s Pink WAR. “You have all made the best choice because your being here makes our stand against breast cancer stronger and more powerful.  We have to remember why we are all here today. We are  at war against a terrible disease.”