Press Release: Outdoor is my Training Ground

The North Face (TNF) debuts an all-new outdoor training program and apparel line on May 1 in Baguio City.

Outdoor Training is a new workout program practiced in the open, where participants undergo professional training to hone energy, balance, core power, agility, and explosive strength. It’s more than just moving fitness from indoors to the outdoors; it’s an all-new training lifestyle that pushes one’s mental and physical limits into the natural environment.

Unlike static gyms, Outdoor Training is set in environments that are constantly changing, which stimulates the deepest potential in any athlete. In Outdoor Training, the goal is not to grow flashy and over-built muscles, but to acquire newfound flexibility, balance, and strength to help you face any outdoor challenge.

TNF firmly believes that one’s real character can only be unleashed after they’ve undergone the challenges of nature. As such, the inauguration ceremonies for Outdoor Training in the Philippines were held in Baguio City, a city marked by challenging terrains and crisp weather climate.

TNF invited Tim Sedo, Regional Marketing Manager in HK and Asia markets, and one of the core members of the TNF marketing team for Asia Pacific in this momentous occasion as this launch also coincides with the 50th year anniversary of TNF.  Tim is the perfect person to represent this event. Born in Canada, Tim has over 15 years of personal and professional exposure in Asia, specifically, China. He co-founded Original Heads Agency, Shanghai’s first boutique marketing, design, and media agency dedicated to the promotion of action sports, youth/street culture, and lifestyle brands. He is also an avid skateboarder, snowboarder and outdoor enthusiast, and more than that, lives out TNF’s philosophy to Never Stop Exploring.

TNF Outdoor Training Apparel Undergoes Total Upgrade

The right attire is a must for all Outdoor Training. We recommend you to select outdoor attire with the appropriate breathability and durability according to the training program’sdifficulty and the weather and environment in which the training will take place. TNF takes into account the complexity of outdoor environments and the unpredictability of weather. To complement this new training program, the brand debuted an upgraded version of its outdoor apparel that sees improvements in wind-and-water-proof performance, wearability, and quick-dry ability.

Capri

Ultra Shoe W

Backpack

Comprehensive Protection: Waterproof and Breathable

High-tech wind-and-water-proof jackets are made with WINDWALL windproof fabric that not only promises outstanding durability but also guarantees an excellent resistance against strong winds to reduce the wearer’s exposure to the elements. Through a DWR treatment, water is kept away from the body, ensuring a multi-layer protection so you can brave the winds and enjoy the outdoors in its truest form.

Quick-Dry & Breathable

Made with FLASHDRY XD technology, breathable and sweat-free t-shirts improve sweat absorption and temperature regulation. The material is composed of microfibers that efficiently absorb any sweat or other discharges from the surface of the skin for a quick-dry and breathable effect; its multi-function knit also makes the material more lightweight and durable so you can stay dry for longer hours to unleash better potentials in any Outdoor Training environment.

Visor

Aside from satisfying basic training functions, the attire is also fashionable. The all-new Outdoor training apparel espouses a minimalistic silhouette with eye-catchingcolours. Details are concealed throughout, but eye-opening essentials like buttons and zippers make the garment more agile and comfortable for any wearer. Zipper designs on the jacketsallow for easy compact packing; and built-in audio outlets makes your jacket a home for all your entertainment needs while freeing your hands to maximise your training.

Endurance shoe

Free Outdoor Training Experience Throughout the Asia Pacific Region

Currently, TNF is offering free Outdoor Training experiences in many countries across the Asia Pacific Region. Aside from offering online and in-store tips from top-notch trainers, we are also actively seeking training insome of Asia’s biggest metropolises sothat city-goers can also get a taste of this all-new fitness experience, this all-new lifestyle.

Want to be a trendsetter and break the walls in fitness training? Hurry and join the first wave of Outdoor Training enthusiasts now!

About The North Face
The North Face is the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear. Founded in 1968 in San Leandro California, USA, the brand is named after the iciest, toughest and most formidable façade of a mountain in the western hemisphere to climb.

The people behind The North Face pride themselves for being the greatest advocates of exploration in the world, teaming up with the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. More than 40 years after its inception The North Face continues to inspire, enable and share the passion to Never Stop Exploring™

About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in eight Asian countries, making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom.