Rio + Nirvana = Riovana: A Runner’s Refuge

A different runner’s high is experienced by each and every visitor of the newly opened concept store Riovana, the brainchild of Rio dela Cruz, also known to the running community as Coach Rio.  

Wanting to give a different menu for both professional runners and enthusiasts during and after each race, Coach Rio envisions a retail store which is a one-stop shop for all running gears and sports apparel with facilities that can allow runners to hang out, register for races, and even freshen up before and after each run.

The Brainchild of Coach Rio
Coach Rio’s vision is to help runners achieve their running nirvana.  Hence, the advent of Riovana derived from the popular running icon’s name Rio and from one of the Buddhist teachings known as nirvana, a state of enligtenment and freedom.  Riovana is a sanctuary for those who wish to go beyond their limitations and experience a different kind of running adventure.

Riovana provides an array of running footwear, accessories, and sports apparel for all levels. Popular brands such as Adidas, Asics, New Balance, Mizuno, Oakley, Rudy Project, Zoot, Garmin, Timex, Nike, Sigg, Saucony, Jaybird, Soleus, Thorlo’s, Otterbox, Garmin, Clif Energy Gel & Bar, Hammergel and Carbroom gel and powder, are available at Riovana. Other sport products are also being sold.

Gait Analysis Machine
Another highlight of this concept store is its three-camera set up for Gait Analysis, a method of checking the locomotion or biomechanics of an individual.  This is a free service that helps one discover, based on one’s foot type and fitness level, reasons for buying which type of running shoes can work best.

State-of-the-art Sole Healing Equipment
Another innovative service available at the store is the Sole Healing, a massage and recovery center equipped with state-of-the-art equipment and are staffed by the best professional therapists, sports doctors, and orthopedic surgeons.  The Center offers various treatment services to help manage sports injuries, ease sore muscles, relax the runners, and give them the most memorable post-running experience.  

The store was finally launched last February 17, 2012 and warmly welcomed by the members of the media, bloggers, members of the running community, and other guests.  Many thanks to Coach Rio and the Riovana Team for inviting me during its initial opening and during its official launch.  

You may drop Riovana a visit at any of the following branches: 

Riovana – Bonifacio Global City (BGC), Taguig City
G/F Active Fun Building 
9th Avenue corner 28th Street
Bonifacio Global City (near Honda BGC) 

Riovana – Katipunan, Quezon City
3/F Regis Center Building
Loyola Heights Quezon City (in front of Ateneo de Manila University
For more information, please visit Riovana’s website.  You may also check Riovana’s facebook fan page or contact:

Bless Roque
PR Coordinator 
M: (632) 917.543.9959