Successful Opening of Under Armour’s SM Megamall Branch

22 Oct 2014 — It’s fantastic to have witnessed the recent grand opening of the second botique of Under Armour (UA) located at SM Megamall in Ortigas, Mandaluyong City.  Mixed Martial Arts (MMA) fighter Brandon “The Truth” Vera, together with local celebrity athletes, VIPs, and guests kick off the grand opening event by cutting the ribbon (using a chain) in style .

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MMA fighter Brandon “The Truth” Vera welcomes the crowd (first photo)
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Photo 1: RD with Grupo Athletica Marketing Manager Jérémy Callegher, and fellow blogger Tonette aka healthjunkie.ph | Photo 2: Under Armour | Photo 3: Connie of Frontrunner magazine, Judith Staples of Soleus, RD, and fellow blogger Rikki aka cheapanggangdiva.wordpress.com | Photo 4: Under Armour dog tag as ID for media people

The UA brand personifies a gritty and real stance endorsed by no other than renowned athletes such as former Ateneo volleyball player Gretchen Ho and football star of the women national team Natasha Alquiros. The store offers a variety and colorful Fall/Winter collections.

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The special launch event highlights a high-intensity six-minute interval workout dubbed as Under Armour Assault gamely participated by celebrity athletes under the guidance and coaching staff from Crossfit Mad Minute. CrossFit aka “the sport of fitness” is basically a timed and scored strength and conditioning program for athletes that focuses on pretty shorter but intense workouts to effectively burn calories, develops endurance, and strengthens core muscles.  It amazes me to see these women athletes doing the same exercises as competitively as the men! With them during the UA celebrity challenge are the equally energetic hosts Anthony Suntay and Patricia Hizon.

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Crossfit Mad Minute staff supervise celebrity athletes during the Under Armour Assault Celebrity Challenge activity

The UA is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd and its Megamall location was made possible by local retailer, Grupo Athletica. Definitely kudos to the “Dream Team” for doing such a good job! Super thanks to Judith Staples and Jérémy Callegher for having me at the UA Megamall launch event.