Tag Archives: Adidas BOOST

Press Release: adidas holds FitFest, the first and biggest fitness festival for women in the Philippines  

adidas culminates its monthly workouts as it holds on November 13 the adidas Women FitSquad FitFest, a fitness, food, and music festival rolled into one. Over a hundred women come together at the Globe Live Amphitheatre in Bonifacio Global City, to move a step closer towards their fitness goals and give support to other women to become creators.

“adidas Women FitSquad FitFest serves as the fulfillment of FitSquad’s mission to inspire all women, regardless of age, physique, or level of athleticism, to discover their true strength and push their limit, ultimately, to become their fittest and healthiest selves. We know that doing this can pose a challenge, but FitSquad cultivates a strong culture of support,” says Jen Dacasin, Brand Communications and Sports Marketing Manager, adidas Philippines.

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Having an entire day filled with activities ranging from rocket yoga to combat training, FitFest aims to engage all women with unified commitment to fitness. The day starts off with a morning run, followed by a series of fitness activities led by adidas Women influencers Nikki Torres, Ida Paras, and Rachel Que-Love including adidas girls Isabelle Daza, Solenn Huessaff, NT Sweat creator Nikki Torres, Ms. Gold’s Gym 2016 Cassie Umali, Polecats Manila Founder Kayleen Ortiz, and others were there to help empower FitSquad members to achieve their fitness goals.

“It’s surreal to have witnessed FitSquad grow through the months since the start of the year, to what it has become today. Aside from ensuring that we offer quality workout sessions every month, we have always placed collaboration and camaraderie at the core of adidas Women FitSquad. We keep that in mind as we invite everyone – FitSquad members and non-members alike – to join FitFest and be part of a community of women who inspire and empower each other,” shares Dacasin.

While adidas Women welcomes FitSquad non-members to their group with utmost enthusiasm, they celebrate the squad’s first year by awarding its loyal members during FitFest.

 More than giving an opportunity for women to achieve their fitness goals, FitSquad continues to provide a platform for women to form a community that thrives in mutual support and encouragement.

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“This is just the beginning. Recognizing the success of this campaign, we are looking forward to having more and better FitSquad initiatives in 2017,” ends Dacasin.

Creativity is What Defines Athletes in adidas New Global Campaign

adidas has premiered the new I’m Here to Create (IHC) film series, which kicks off the Sport16 initiative emphasizing the brand’s leadership and passion for sports. It features 15 and 30-second spots for each athlete that debuted online and will air globally in more than 50 countries during key moments including UEFA Champions League, the Grammys, Brit Awards, Oscars among others.

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The IHC film series, created in partnership with 72andSunny, brings to life real stories of female athletes who show the world the ways in which they embrace creativity to tackle challenges, defy conventions, express themselves, fuel experimentation, and celebrate the lives of those who have inspired them.

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“We are obsessed with the versatile female athlete–women who love sports, make decisions every day to live an active life and are helping to change sports around the world,” said Nicole Vollebregt, head of adidas women’s. “This year, we will consistently roll out women-focused activations, partnerships, products, and events that will allow us to further connect with this athlete on a personal level.”

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“We remain relentless and loud in our pursuit of being the world’s best sports brand,” said adidas global communications senior director Lia Vakoutis.  [Year] 2015 was about challenging athletes to create their own game while 2016 focuses on owning creativity in sports.

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IHC film series builds on adidas’ momentum across sport and style. adidas launched the world’s first high performance laceless soccer cleat, the ACE16+ Purecontrol. It has unveiled the Pure BOOST X, a running shoe built specifically for women featuring a-first-of-its-kind-floating arch.  Fans will see the best of adidas on the world’s biggest stages, including Super Bowl 50, UEFA Champions League, New York Fashion Week, NBA All-Star Weekend, The GRAMMYs, and the NFL Combine.

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Athletes can join the IHC conversation via #heretocreate on @adidas Twitter, Instagram and Facebook channels and view all films in the series via YouTube adidas and adidas Here to Create.

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About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger, and creates a range of classic and fresh lifestyle and high-fashion lines.

adidas hosts the first running community meet in the country with #BoostManila

Some known and active running groups in the metro get a boost when adidas hosts the first meet up dubbed #BoostManila on April 14 held at Terra 28th Bonifacio Global City (BGC), Taguig City.  Over a hundred members from these running running groups participate a short run around the commercial district area.

Boost Manila Invite

Leading the pack from the north is Run365phAyala Triads (Makati), Team Titans Manila (Pasig), Urban Runners (BGC), and Snail Runners (Alabang).

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Run 365 Philippines
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Ayala Triads
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Team Titans Manila
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Urban Runners
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Snail Runners

Unveiled last year was the Ultra BOOST shoes known as the greatest running shoe ever because of its cushioning, one of the many products that adidas has developed for the dedicated runner.

adidas boost Manila aims to build a community of runners who will further influence more to embrace the sport.  Running alongside said running groups and part of the adidas roster is Team Pangilinan.

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Team Pangilinan

“Running has gotten quite big in the country and this is a category that we want to  focus on this year,” says adidas Philippines brand communications and sports marketing Jen Dacasin.

“We are joined by around a hundred runners from different parts of the city and it’s important for us to go grassroots, be present among these communities, and give that boost by allowing them to not just learn about our products but also experience them,” says Dacasin.

Lucky winners get to win adidas BOOST shoe and wear adidas shirt.