Tag Archives: Adidas Philippines

Press Release: adidas holds FitFest, the first and biggest fitness festival for women in the Philippines  

adidas culminates its monthly workouts as it holds on November 13 the adidas Women FitSquad FitFest, a fitness, food, and music festival rolled into one. Over a hundred women come together at the Globe Live Amphitheatre in Bonifacio Global City, to move a step closer towards their fitness goals and give support to other women to become creators.

“adidas Women FitSquad FitFest serves as the fulfillment of FitSquad’s mission to inspire all women, regardless of age, physique, or level of athleticism, to discover their true strength and push their limit, ultimately, to become their fittest and healthiest selves. We know that doing this can pose a challenge, but FitSquad cultivates a strong culture of support,” says Jen Dacasin, Brand Communications and Sports Marketing Manager, adidas Philippines.

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Having an entire day filled with activities ranging from rocket yoga to combat training, FitFest aims to engage all women with unified commitment to fitness. The day starts off with a morning run, followed by a series of fitness activities led by adidas Women influencers Nikki Torres, Ida Paras, and Rachel Que-Love including adidas girls Isabelle Daza, Solenn Huessaff, NT Sweat creator Nikki Torres, Ms. Gold’s Gym 2016 Cassie Umali, Polecats Manila Founder Kayleen Ortiz, and others were there to help empower FitSquad members to achieve their fitness goals.

“It’s surreal to have witnessed FitSquad grow through the months since the start of the year, to what it has become today. Aside from ensuring that we offer quality workout sessions every month, we have always placed collaboration and camaraderie at the core of adidas Women FitSquad. We keep that in mind as we invite everyone – FitSquad members and non-members alike – to join FitFest and be part of a community of women who inspire and empower each other,” shares Dacasin.

While adidas Women welcomes FitSquad non-members to their group with utmost enthusiasm, they celebrate the squad’s first year by awarding its loyal members during FitFest.

 More than giving an opportunity for women to achieve their fitness goals, FitSquad continues to provide a platform for women to form a community that thrives in mutual support and encouragement.

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“This is just the beginning. Recognizing the success of this campaign, we are looking forward to having more and better FitSquad initiatives in 2017,” ends Dacasin.

adidas hosts the first running community meet in the country with #BoostManila

Some known and active running groups in the metro get a boost when adidas hosts the first meet up dubbed #BoostManila on April 14 held at Terra 28th Bonifacio Global City (BGC), Taguig City.  Over a hundred members from these running running groups participate a short run around the commercial district area.

Boost Manila Invite

Leading the pack from the north is Run365phAyala Triads (Makati), Team Titans Manila (Pasig), Urban Runners (BGC), and Snail Runners (Alabang).

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Run 365 Philippines
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Ayala Triads
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Team Titans Manila
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Urban Runners
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Snail Runners

Unveiled last year was the Ultra BOOST shoes known as the greatest running shoe ever because of its cushioning, one of the many products that adidas has developed for the dedicated runner.

adidas boost Manila aims to build a community of runners who will further influence more to embrace the sport.  Running alongside said running groups and part of the adidas roster is Team Pangilinan.

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Team Pangilinan

“Running has gotten quite big in the country and this is a category that we want to  focus on this year,” says adidas Philippines brand communications and sports marketing Jen Dacasin.

“We are joined by around a hundred runners from different parts of the city and it’s important for us to go grassroots, be present among these communities, and give that boost by allowing them to not just learn about our products but also experience them,” says Dacasin.

Lucky winners get to win adidas BOOST shoe and wear adidas shirt.

adidas Redefines the Future of Women’s Running and Style with PureBoostX

adidas has teamed up with female athletes from around the world to bring a new running shoe designed with only the female athlete in mind.  The PureBoostX features a floating arch, a first of its kind that hugs the foot and provides support throughout any run. The sleek form-fitting shoe is made to meet the demands of an active lifestyle.

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adidas designers studied the female foot and the way it moves by using a state-of-the-art motion tracking technology called Aramis.  The contours of the female foot inspired the design of the shoe’s unique floating arch detail.

The adaptive stretch mesh of the floating arch wraps underneath the midfoot delivering a supportive sensation during every run hence allowing a more comfortable fit that works with the natural movements of the foot.

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The stretch mesh upper rests on a full length bed of thousands of energy infused Boost foam capsules. The Boost midsole releases energy more efficiently in every stride and offer more energy return than any other foam cushioning material in the running industry.  The upper floating arch and lockdown lacing system provide an adaptable fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said senior director Jennifer Thomas for Global Brands, Running. “PureBoostX is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”

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The introduction of PureBoostX extends its design credibility with an adidas by Stella McCartney version featuring fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBoostX combines trend elements with performance.

“I designed the adidas by Stella McCartney PureBoostX alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time,” said Stella McCartney. “PureBoostX allows female athletes to perform without sacrificing on style.”

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adidas PureBoostX is available in three colorways: Raw Purple/Raw Purple/Shock Red; Black/Shock Green/Black; and, Mineral Blue/Mineral Blue/Halo Pink for only P 5,795 on adidas.com and retailers nationwide starting February 3. The adidas by Stella McCartney version is available in two colorways: Dark Blue/Granite/Dark Blue and White/Dark Blue/White on adidas.com and select retailers for only P 8,195 starting February 15.

Watch PureBoostX in action and join the adidas Energy Running Movement by following @adidasrunning on Twitter and Instagram using #PureBoostX.

For more information, please visit adidas Runningadidas by Stella MacCartney, net-a-porter, Stella McCartney. For additional images, you may also check their media news room and follow on Facebook and Instagram.

About adidas

adidas is a global designer, developer and marketer of athletic
footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.