Tag Archives: Hydration

Gatorade Run 11•22, 27 Nov. 2016

More than 6,000 runners registered in last year’s inaugural Gatorade Run, which featured aid stations with pre-race hydration drinks, post-run hydration test area, and a warm-up area. Gatorade brand ambassadors Jeron Teng, Jaja Santiago, Chris Banchero, Jett Manuel, and Ara Galang were among those who showed up to support the runners.

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Pepsico marketing manager for hydration Tony Atayde

On its second year, Gatorade Run will again hit the road promising more exciting pre-run and post-run hydrations. “Gatorade is a global leader in sports performance and we’ll definitely bring that expertise to the run. Learning the benefits of proper hydration is crucial for runners and we look forward to reinforcing that message through the Gatorade Run. We’re excited to show runners how whether in sports hydration or a unique consumer experience, NOTHING BEATS GATORADE,” says Pepsico marketing manager for hydration Tony Atayde.  Gatorade sports drink fuels runners especially during the one-kilometer of extra running to let them finish strong.

Runrio owner and race organizer coach Rio dela Cruz
Runrio owner and race organizer coach Rio dela Cruz

In partnership with Runrio, Gatorade Run 2016 will be held on 27 Nov. 2016 at the SM Mall of Asia in Pasay City with two race distances: 11K and 22K.  Log on to Runrio to register and for updates.

Gatorade and Michael Jordan Celebrate 23 Years of Be Like Mike

As we sweat heavily during intense training and workout, we lose two important minerals (sodium and potassium), which Gatorade provides.  

Twenty-three years ago, Gatorade launched the Be Like Mike campaign in honor of one of the great athletes, Michael Jordan, whose name is associated with basketball and the jersey number “23”.  Gatorade cemented Jordan’s niche as a sports legend when the campaign became a hit in 1992.

This enduring and historic partnership of sports excellence and legacy still continue today.  To celebrate this milestone, Gatorade recently released a digitally remastered version of the iconic television commercial, a timely move since it also coincides with Gatorade’s 50th anniversary.  You can view the remastered Be Like Mike video from Gatorade Philippines’ YouTube channel.  

As part of its celebration, Gatorade  is inviting netizens to send photos or videos showing how they can Be Like Mike and use #BeLikeMike as hashtag.  The most creative post will win special Be Like Mike premium items. 

The long-standing partnership with Jordan reiterates Gatorade’s niche as the top-of-mind sports drink for the world’s finest athlete,”according to PepsiCo Philippines marketing manager for hydration.  As the most researched sports drink in the world, with more than 50 years of scientific and athletic testing to back it up, Gatorade has demonstrated its effectiveness in fueling sports excellence,” Atayde added.  Just as Gatorade was there with Jordan through all his victories, the brand is here for today’s new breed of athletes who want to make their own mark in sports history.