Tag Archives: Recreation

Press Release: R.O.X. Outdoor Festival Welcomes Everyone Outside

Adventure’s doors are officially open.

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Recreational Outdoor eXchange (R.O.X.) celebrated the outdoors with the R.O.X. Outdoor Festival on 18-19 April 2015 at Bonifacio High Street.   Attended by outdoor enthusiasts and converts, the two-day event marked the culmination of R.O.X.’s Get Outside campaign, which encouraged people to turn to a life of non-stop adventure.  Competitions, games, challenges, booths, shows, and workshops at the event kept excitement at a permanent high as participating outdoor brands and organizations introduced people everything the outdoors had to offer.

One of the event’s big features was the R.O.X. Zero Gravity Bouldering Competition, sponsored by premier wall-climbing group PowerUp in partnership with the Sport Climbing Association of the Philippines, Inc. (SCAPI), where bouldering champions from all over the country fought for the top title and a round-trip airfare for two to Kota Kinabalu by Cebu Pacific Air.

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A more grueling kind of challenge met participants of Mountain Hardwear’s Last Man Standing competition, staged on the first day of the festival. Fourteen hardy participants fought to stay on each of their 3-foot columns for nearly five hours as they endured various physical challenges on top of the heat of high summer. The winner took home the complete outdoor treatment: an all-expense paid trip to Coron, Palawan courtesy of Cebu Pacific Air and The Funny Lion Inn plus a complete set of gear by Mountain Hardwear.

Event-goers also proved eager to take on the rest of the festival’s activities, including Fox’s Pump Up the Track Challenge, The North Face’s Mountain Athletics Challenge, Columbia’s Trying Stuff Challenge, Salomon’s Outrun the Road Challenge, Strider’s competition for kids, and other high-octane pursuits. For people new to the outdoors, the event also offered opportunities for them to get started.

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Various outdoor brands, service providers, groups, and communities packed Bonifacio High Street with booths for people to jumpstart their adventure. Those interested in niche outdoor experiences found sound advice from the event’s talks and workshops, such as Liliane Cobiao’s introduction to traveling around the world, Tamara Benitez and Mike Eijansantos’ guide to filming the outdoors, Carla Grino’s lecture on exploring the outdoors with your kid, and other highly useful topics by outdoor professionals.

Come evening, the festival switched on a more entertaining and relaxed vibe with performances by Lucille and Indio I at the amphitheater and big screen film viewings for families and groups of friends sprawled on the grass without actually taking people up mountains, across open seas, or into a long and winding trail in the wild, the R.O.X. Outdoor Festival proved that the road to adventure is easy to find. It only takes a brave heart and a desire to Get Outside.

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R.O.X. Outdoor Festival is sponsored by the Primer Group of Companies, The North Face, Columbia Sportswear, Eddie Bauer, Sea to Summit, Fox, Telic, Nalgene, Roxy, Quiksilver, DC, Timbuk2, Poler, O’Neill, Volcom, Sanuk, Native, Mountain Hardwear, Hurley, Stance, Healthy Back Bag, World Traveller, Spyder, OtterBox, Goal Zero, Nivea, CORE, GoPro, Dan’s, Specialized, Strider, Amorita Resort, Cyburban, Planet Zips, Cebu Pacific Air, Costa Pacifica, The Funny Lion Inn, Garmin, PowerUp, Gatorade, Magnavision, Krispy Kreme, Syoss, the Department of Tourism, and Tourism Promotions Board Philippines.

This event is also supported by the following media partners: Business Mirror, Malaya, Philippine Daily Inquirer, Philippine Star, Rappler, WhenInManila.com, Juice.ph, Writer’s Block, Gist.ph, View Magazine, 2.0 Magazine, Explore, PowerPlay Magazine, Speed Magazine, Endurance, Travel Now, Travelife, Clavel, GRID, Asian Journal, Adventour Magazine, and MultiSport Magazine.

See all the thrilling highlights of the R.O.X. Outdoor Festival by following @roxphilippines on Facebook and @rox_philippines on Instagram.  Gear up before you Get Outside. Visit R.O.X. at Bonifacio High Street, MarQuee Mall, Camp John Hay, Ayala Center Cebu, Centrio Mall Cagayan de Oro, and The District North Point Bacolod.

R.O.X. is owned and operated by Primer Group of Companies, Asia’s next retail giant. It is currently the largest outdoor sports and recreation superstore in Southeast Asia. It derives satisfaction in providing the tools of trade for the outdoor enthusiast, and subsequently provides outdoor experience to sustain consciousness of people on issues pertaining to environment. What R.O.X. wants is to get everyone outside and experience firsthand the outdoors, outlive every exhilarating moment and embrace the adventurer in each one! Like us on Facebook: (R.O.X. Philippines) E-mail us: rox.cs@primergrp.com

About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.  The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in 8 Asian countries — making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom.