Alaska Milk celebrated two decades of commitment to football, the world’s most popular ball game, with the holding of the 20th Alaska Football Cup which gathered young football players in the country at the Alabang Country Club .
Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.
Participating in a sport develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development. Furthermore, engaging in sports instills the values of determination, discipline, hardwork, teamwork and sportsmanship.
The Alaska Football Cup is the highly anticipated annual football tournament for today’s young athletes with school teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila participating.
From humble beginnings come great things
Twenty years ago, Alaska Milk just wanted something for young children that will complement the basketball program and it became bigger and bigger over time. Alaska Football Cup is the country’s longest-running and most successful grassroots-development program, and biggest football event for young athletes which attracted players of all ages, as young as six years old.
“In 1996, we had 350 players and 25 teams. Today, in our 20th anniversary, we held a three-day event in 26 football fields with 6,150 players in 410 teams. In those 20 years we’ve had 12,159 teams of over 58,000 players play 13,800 games with over 40,000 goals scored. We’ve come a long way,” said Alaska CEO Uytengsu. The Alaska CEO also praised the dedication of tournament organizer Tomas Lozano and his role in not only growing the tournament, but also in discovering some of the best football players in the country who eventually went on to play in the Azkals national football team.
“Alaska Football Cup is more than just discovering elite players. It’s about promoting teamwork, commitment and dedication. We hope that as players you will keep those characteristics in mind. It’s a privilege to be here to open the 20th Alaska Cup,” said Uytengsu.
“Over these 20 years. we have had the opportunity to have some really fantastic players participate in the event. We are proud to say that many in the ranks of the Azkals have come through the Alaska Cup including Ali Borromeo, Roel Gener Chieffy Caligdong and Amani Aguinaldo,” said Uytengsu. Alaska Milk encourages sports engagement as it instills positive values during the early stages of a child’s life.
How to join Alaska’s sports programs NUTRITION. ACTION. CHAMPION.
For general information about Alaska Milk Corporation visit www.alaskamilk.com. For general information about the 20th Alaska Football Cup visit www.alaskapowercamp.com/football; Like us on Facebook https://www.facebook.com/PlayPH for updates.