Tag Archives: The North Face

Press Release: Outdoor is my Training Ground

The North Face (TNF) debuts an all-new outdoor training program and apparel line on May 1 in Baguio City.

Outdoor Training is a new workout program practiced in the open, where participants undergo professional training to hone energy, balance, core power, agility, and explosive strength. It’s more than just moving fitness from indoors to the outdoors; it’s an all-new training lifestyle that pushes one’s mental and physical limits into the natural environment.

Unlike static gyms, Outdoor Training is set in environments that are constantly changing, which stimulates the deepest potential in any athlete. In Outdoor Training, the goal is not to grow flashy and over-built muscles, but to acquire newfound flexibility, balance, and strength to help you face any outdoor challenge.

TNF firmly believes that one’s real character can only be unleashed after they’ve undergone the challenges of nature. As such, the inauguration ceremonies for Outdoor Training in the Philippines were held in Baguio City, a city marked by challenging terrains and crisp weather climate.

TNF invited Tim Sedo, Regional Marketing Manager in HK and Asia markets, and one of the core members of the TNF marketing team for Asia Pacific in this momentous occasion as this launch also coincides with the 50th year anniversary of TNF.  Tim is the perfect person to represent this event. Born in Canada, Tim has over 15 years of personal and professional exposure in Asia, specifically, China. He co-founded Original Heads Agency, Shanghai’s first boutique marketing, design, and media agency dedicated to the promotion of action sports, youth/street culture, and lifestyle brands. He is also an avid skateboarder, snowboarder and outdoor enthusiast, and more than that, lives out TNF’s philosophy to Never Stop Exploring.

TNF Outdoor Training Apparel Undergoes Total Upgrade

The right attire is a must for all Outdoor Training. We recommend you to select outdoor attire with the appropriate breathability and durability according to the training program’sdifficulty and the weather and environment in which the training will take place. TNF takes into account the complexity of outdoor environments and the unpredictability of weather. To complement this new training program, the brand debuted an upgraded version of its outdoor apparel that sees improvements in wind-and-water-proof performance, wearability, and quick-dry ability.

Capri

Ultra Shoe W

Backpack

Comprehensive Protection: Waterproof and Breathable

High-tech wind-and-water-proof jackets are made with WINDWALL windproof fabric that not only promises outstanding durability but also guarantees an excellent resistance against strong winds to reduce the wearer’s exposure to the elements. Through a DWR treatment, water is kept away from the body, ensuring a multi-layer protection so you can brave the winds and enjoy the outdoors in its truest form.

Quick-Dry & Breathable

Made with FLASHDRY XD technology, breathable and sweat-free t-shirts improve sweat absorption and temperature regulation. The material is composed of microfibers that efficiently absorb any sweat or other discharges from the surface of the skin for a quick-dry and breathable effect; its multi-function knit also makes the material more lightweight and durable so you can stay dry for longer hours to unleash better potentials in any Outdoor Training environment.

Visor

Aside from satisfying basic training functions, the attire is also fashionable. The all-new Outdoor training apparel espouses a minimalistic silhouette with eye-catchingcolours. Details are concealed throughout, but eye-opening essentials like buttons and zippers make the garment more agile and comfortable for any wearer. Zipper designs on the jacketsallow for easy compact packing; and built-in audio outlets makes your jacket a home for all your entertainment needs while freeing your hands to maximise your training.

Endurance shoe

Free Outdoor Training Experience Throughout the Asia Pacific Region

Currently, TNF is offering free Outdoor Training experiences in many countries across the Asia Pacific Region. Aside from offering online and in-store tips from top-notch trainers, we are also actively seeking training insome of Asia’s biggest metropolises sothat city-goers can also get a taste of this all-new fitness experience, this all-new lifestyle.

Want to be a trendsetter and break the walls in fitness training? Hurry and join the first wave of Outdoor Training enthusiasts now!

About The North Face
The North Face is the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear. Founded in 1968 in San Leandro California, USA, the brand is named after the iciest, toughest and most formidable façade of a mountain in the western hemisphere to climb.

The people behind The North Face pride themselves for being the greatest advocates of exploration in the world, teaming up with the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. More than 40 years after its inception The North Face continues to inspire, enable and share the passion to Never Stop Exploring™

About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in eight Asian countries, making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom.

Press Release :The Race to Outdoor Revolution – TNF 100 2016

Boundaries. They’re made to be broken. This is the mantra of those who never stop exploring and pushing themselves to their limits. This is the mantra of the participants of the The North Face (TNF) 100 2016.

TNF held its annual TNF 100 last April 30 to 1 May 2016 at the Camp John Hay Country Club in Baguio-Benguet. The route, which showcased the scenic mountain ranges and trails of the Cordilleras, is a favorite among runners and outdoor enthusiasts. This year, even more adventure seekers thronged to Baguio for this race as TNF 100 opened up its trail courses to 100 km, 50 km, 22 km, and now to 11 km.

This is no small feat for those who know the perils and the thrills of trail running. Training in the outdoors is more than just moving your exercise regimen’s geography. It is pushing your mental and physical limits to adapt to the constantly evolving and oftentimes, uncontrollable nature of the outside environment. It is about always being ready to explore, and that is what TNF is all about.

True to its core values, TNF has launched its official training regimen Outdoor Training this year. This revolutionary workout program will be practiced in the open, subsequently harnessing the athlete’s mental and physical agility, strength, balance, and core power like never before. Because the outside elements can be unpredictable and extreme, it is imperative that the practitioner uses apparel that gives superior breathability and durability that complements their training.

This is why TNF developed its Tekware product line, Mountain Athletics. This performance wear line of TNF applies technology specifically suited for the outdoors, making its wearer Get Better and Go Further in their outdoor training. It is the gear that the athletes use to make them perform their best in the TNF 100 2016, which is now bigger than ever.

TNF 100 2016 is one of the most important events this year as it lines up with The North Face’s 50th year anniversary. Tim Sedo, Regional Marketing Manager for Hong Kong and Asia markets, and a dedicated skateboarder, snowboarder, and outdoor enthusiast himself, has flown in for this very special occasion.

Exploration is a journey, a race if you may, and The North Face is at the forefront of this race, blazing a trail so that others may follow.

Like @thenorthfaceph at their Facebook page and follow them on Instagram to know more about how you can be a part of this outdoor revolution.

The North Face 100 2016 was made possible in partnership with Department of Tourism-CAR, City of Baguio, LGUs of Itogon and Tuba, JHMC, Baguio Ayala Land Techno-Hub. Thanks to Microtel & Camp John Hay as official hotel partners. Thanks also to the following sponsors such as SUMMIT Water & Cobra Energy Drink as the official drink sponsors; R.O.X., Garmin, PLDT Smart SME Nation, Zalora, C3fit. Special thanks to Mitsubishi Motors for providing official vehicles to TNF 100. The North Face 100 2016 would also like to acknowledge the following media partners: History Channel, CrossOver 105.1, Retro 105.9, Manila Bulletin, The Philippine Star, Business Mirror, Endurance, Speed Magazine, & www.spin.ph.

Please check this site: http://www.thrillofthetrail.ph/ for more of event and race details.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of The North Face in the Philippines.

UNIGLOBE TRAVELWARE CO., INC.
A Member of the Primer Group of Companies
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines
Tel: +63(2) 567-0611; 303-1234 Fax: +63(2) 567-0634
www.primergrp.com