Tag Archives: Trail running

Press Release: Autumnal Weather as a Chance to Run in your Element with the New Adidas UltraBOOST All Terrain Family

  • adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather
  • Splash water-repellent adidas Primeknit and reflective elements helps the wearer run greater in all conditions
  • Continental Stretchweb outsole technology has been integrated to prevent slipping on wet or icy surfaces

adidas on September 14 unveiled two brand-new additions to the pioneering UltraBOOST family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect each wearer whilst allowing them to experience an effortless run no matter what the weather conditions.

Shatter your excuses with the latest additions to the UltraBOOST family which are designed to empower runners and encourage them to embrace any condition whether rain, hail, darkness or cold. The UltraBOOST All Terrain includes an integrated cage for better support whilst the UltraBOOST X All Terrain, designed specifically for the female foot, includes the pioneering adaptive arch to ensure a better adidas Primeknit fit whilst continuing to add dynamic support, allowing each run to feel effortless.

Stephan Schneider, adidas Running said, “The autumnal weather can be unpredictable and as a result it took us longer than usual to develop these products. Extensive testing ensured that each design element offers protection and uncompromised comfort in any condition. We specifically focused on increasing the ankle height in order to protect and create a smoother movement from the leg into the foot with each stride.”

Key features across both silhouettes include:

  • Splash water-repellent adidas Primeknit upper – breathable fabrics combined with moisture-repellent yarns provide the ultimate fit and unbeatable protection against the ever-changing autumnal surroundings
  • Continental Stretchweb outsole – featuring world-class Continental rubber to increase foot to floor traction on slippery surfaces and enabling a smooth and more flexible ride
  • BOOSTTM midsole – ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground; even when dry, wet or icy
  • All Terrain LUX configuration – a coarse outsole ensuring stable foot to road traction when faced with adverse conditions such as rain or mud
  • Increased height ankle protection – as the weather grows colder the high-knit ankle design provides increased warmth during cold runs, differentiating the UltraBOOST All Terrain and UltraBOOST X All Terrain from other UltraBOOST silhouettes
  • Reflectivity – as the nights grow darker, reflective detailing on the sock offers ultimate visibility for street running

The new UltraBOOST All Terrain and UltraBOOST X All Terrain are now available in adidas.com.ph/UltraBOOST and leading adidas stores and retailers.

Follow the conversation at @adidasrunning / @adidasph on Instagram, Facebook, and Twitter using #UltraBOOST or #UltraBOOSTX #TakeCharge.

All-new Sense Collection by Salomon Unveiled

Rooted in its passion for mountain sports, Salomon is a French-based brand with 70 years worth of heritage in developing new technologies and progressive craftsmanship in the field of outdoor sports.

From producing an extensive range of innovative trail running footwear to mounting a series of trail running events, Salomon seeks to expose the sport of trail running to a wider network of runners and outdoor enthusiasts. Consistent with this advocacy, Salomon sustains the momentum of encouraging more people to run with nature as it unveils its all-new Sense Collection.

Developed in the company’s Annecy Design in France where engineers, designers, and athletes collaborate to produce innovate solutions that will continually enhance its offerings-the Sense Collection was designed to provide runners with maximum comfort and protection amid long runs through the toughest terrains and roughest of surfaces.

Inspired by trail runners’ commitment to pushing the limits of their minds and bodies as they enjoy immersing in nature, the Sense Collection features three new foot wear designs that will encourage trail runners to get off the beaten track and experience traversing through more diverse landscapes. Leading the pack is the Sense Ride shoe which received tremendous feedback from testers and running specialists.

The Sense Ride embodies a new standard of performance for the brand’s range as it bears progressive technologies that will enable trail runners to go the distance drawing from the key features of the S/LAB Sense Ultra.

This include the VIBE midsole technology which serves to provide better energy return and more cushioning capabilities via its Energy Cell+material. Meanwhile, the CONTRAGRIP with Premium Wet Traction ensures extra grip on wet and slippery surfaces. Moreover, the Sense Ride shoe was built with a natural rocker profile to deliver a smooth ride along with an 8mm heel drop and bottom unit geometries to suit the needs of a large cross-section of runners. From dry to grassy pathways to routes with intermittent obstacles and debris, the Sense Ride ensures pro trail runners and beginners alike with a smooth and secured experience.

Sleek and lighter than most trail running foot wear, Sleek and lighter than most trail running footwear, the Sense Ride comes in the Navy Blazer colorway.

For those who opt for more speed, the Sense Collection offers the Sense Pro 2. Crafted for a more lightweight and faster running experience, the Sense  Pro 2 also bears the Energy Cell+component. Also, included in the line-up is the Sense Pro Max with VIBE mid-sole technology; a trail running shoe that’s meant for those who seek more protection when going on longer runs.

 

ABOUT PRIMER GROUP OF COMPANIES

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.

The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide.

Headquartered in Manila, Philippines, the Primer Group employs over 3,000 and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.