Tales from the Kitchen: Nike Free

In the early 2000s, Nike’s Innovation Kitchen Director Tobie Hatfield and some of his colleagues cooked the world’s greatest products and technologies that gave birth to one of the Kitchen‘s best recipes, Nike Free, a footwear product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.
This is the story of the advent of Nike Free.


Many thanks to Ogilvy Public Relations, especially to Marco Sindiong, for sharing this material and funny video.